Global – Nike’s latest apparel range, ISPA, is designed to withstand the extremes of everyday life.
With products including an inflatable jacket, a mesh bodysuit and split-toe sneakers, each item is designed in a way that repurposes the needs of ultra-sport activities to suit the lifestyles of active city dwellers. For example, the jacket's lining incorporates a custom-built air bladder that inflates the coat when the temperature drops. Mesh airflow panels on the bodysuit follow Nike's research into heat and sweat accumulation during movement.
‘ISPA is making more about the kind of extremes and the fringes of what people are doing more in their everyday lives in the city,’ explains Nur Abbas, design director for energy apparel at Nike. ‘So it's not necessarily about running faster or jumping higher, but how can you improve the way someone feels throughout the day.'
No longer reserved for people living extreme lifestyles, products aimed at building Resilience Culture are gaining traction and appealing to the everyday consumer.