Colorado – Thin Air is the outdoor industry’s first fully interactive brand-to-media trade show.
The new interactive gathering, which will take place on 24–26 June 2020, promises to unite brands in an unprecedented virtual format. Departing from established virtual presentation styles, such as webinars or Zoom conferences, Thin Air is fully immersive. Taking the form of hyper-realistic avatars, attendees will be able to engage with exhibitors through chat, talk and video over three days.
‘Outdoor industry brands have been seeking a fresh, cost-effective way to connect with media and retailers,’ says Erik Boles, CEO of Gearmunk, the community-driven and video-based review platform behind Thin Air. ‘The recent cancellation of trade shows made now the right time to bring this to life.’
As businesses continue to explore digital formats for industry events and trade shows, fashion brands in particular are pushing to digitise the runway and buying process.