US – Ellis Day Skin Science is a skincare brand harnessing the power of microorganisms with its debut product.
The Wild Resilience Active Phage Serum draws on the use of phages: foundational microorganisms that balance bacteria. The brand blends bioactive ingredients that reset and regenerate the skin's microbiome, while supporting bacteria that reduces inflammation, redness and blemishes.
‘This is a brand new active ingredient that’s completely natural. It belongs on your skin,’ says Carol Christopher, CEO of Ellis Day. ‘In a perfect world, you would have all the right phages on your skin to kill all the bad bacteria on it, and you would have a perfectly balanced microbiome. In an imperfect world, we are just helping you do that.’
As we explore in our upcoming Beauty macrotrend, consumers will be increasingly conscious of the ingredients they’re putting on their skin – and investing in products that prioritise health and safety.