US – LG Electronics has released LG StanbyME Go, a 27-inch touchscreen built into a suitcase. Unveiled in August 2023 and designed with travellers in mind, the rotating screen allows users to watch films on the go and in outdoor environments.
With three hours of battery life, LG’s webOS smart tv platform and a 20W four-channel speaker system, the screen can be tilted, rotated to 90 degrees, adjusted by up to 18cm and even put into table mode to play virtual games such as chess. The screen can also withstand high and low pressure, low temperatures, salt spray and accidental drops, making it a durable product to travel with. Priced at £798($999.99, €930) and available for pre-order in the US, LG has plans for a European roll-out next month.
Until now, big-screen portable entertainment innovations have been dominated by the car sector, as we explored in our Auto Entertainment microtrend report. The LG StanbyME GO indicates Big Tech’s growing interest in this market and is a testament to LG’s leading-edge thinking.
By stepping out of the house, LG is exploring the development of innovative, portable entertainment devices that cater for consumers’ desire for flexibility and mobility. How can your brand adapt to this demand for on-the-go entertainment that moves the attention away from smartphones?