Belgium – Eyewear specialist Optiek Hons is opening an experiential retail space that blends indoor and outdoor perspectives.
Designed by concept agency Zware Jongens, the space is built around the idea of allowing customers ‘to see and be seen’. Through strategically placed mirrors, shoppers can view their eyewear from all angles, while feeling immersed in the light-filled openness of the environment. Glass facades have also been placed on both sides of the store, with the back opening out onto a rear garden.
Forming an extension of the space, visitors are invited to step into the garden to view their glasses in an outdoor setting. ‘We wanted to offer a space where guests could actually hang out and test the glasses outdoor ‘in the shop’, rather than going to the streetside,’ Filip Janssen, founder of Zware Jongens, tells LS:N Global.
By using outdoor space in this way, the retail destination is fostering a sense of exploration and sanctuary for consumers.