Global – H&M Group has launched a B2B service, Treadler, to enable smaller companies to make use of its global supply chains.
The Treadler initiative aims to empower start-ups and small fashion companies by giving them access to H&M’s sustainable operations, without the investment and operational changes typically required. In turn, H&M hopes to amplify progressive and eco-conscious fashion practices by welcoming growing brands to use its manufacturing and operational services.
Gustaf Asp, managing director of Treadler, says: ‘We see the opportunity to utilise the full potential of H&M Group’s extensive investments and progressive sustainability work by catering for clients’ needs and contributing to driving long-term growth for H&M Group, while driving change in our industry. In discussions with other companies, we have experienced a demand for these kinds of services.’
The launch of the service echoes the growth of open-source stores that allow smaller brands and individuals to produce apparel on demand, alongside wider shifts in the retail industry that are enabling smaller businesses to future-proof their services.