London – The Future Laboratory hosted its Food & Drink Futures Forum yesterday at our Elder Street HQ, where we presented the trends that will shape the sector in the coming year.
From New-wave Aperitifs to Next-generation Protein, we discussed how health and sustainability are investing the food and drink industry with a new sense of purpose. We also launched our latest food and drink macrotrend, Home Eatertainment, which explores how the home is set to play a renewed role in the way we eat, drink and entertain.
We also premiered our latest tribe, Kindred Diners, which profiles consumers on a quest to once again make eating pleasurable, convivial and thoughtful. To bring this to life, The Future Laboratory partnered with Blanch & Shock to create four desserts that each embody the different values of one of four of our different food and drink Tribes.
Due to high demand, we have organised a second date for our Food & Drink Futures Forum at the Corinthia London on 27 November. Tickets are now available in The Future Laboratory Shop.