LS:N Global is a division of: The Future Laboratory
 

Insight

Everything you need to face your future consumer with confidence, including the latest market reports, ethnographic research and expert interviews.

 

Behaviours
 

Markets
 

Shows
 

Tribes
 

Opinion

Original ethnographic research and films covering influential subsets of consumer behaviour

Beauty Backlashers
Video
Tribes

Beauty Backlashers:

This tribe is actively rejecting the prevailing narratives in the beauty industry and searching for brands,...
Skinthusiasts
Video
Tribes

Skinthusiasts:

Thanks to the rise in internet forums and skincare blogs, these beauty consumers are armed with...
Beauty : Wellness : Culture
Life-long Learners
Video
Tribes

Life-long Learners :

This tribe of high-net-worth high achievers are more interested in spending their money on self-enriching...
Life-long Learners : Luxury : Experience Economy
Anti-luxurians
Video
Tribes

Anti-luxurians:

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that...
Anti-luxurians : Fashion : Anti-authenticity
Fastronomic Foodies
Video
Tribes

Fastronomic Foodies:

For Fastronomic Foodies, food must be convenient and high quality. Meet the tastemakers who...
Convenience Culture : Fast Food : Soylent
Party-totallers
Video
Tribes

Party-totallers:

Tired of a culture that normalises inebriation and places alcohol at the centre of every event,...
Party-totallers : The Optimised Self : Non-alcoholic
Beauty Mavericks
Video
Tribes

Beauty Mavericks:

The Beauty Mavericks have gone their own way, creating their own products and services to cater for their...
Inclusive Beauty : Neutral Culture : Curl Power
Holistic Athletes
Video
Tribes

Holistic Athletes:

A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes...
The Optimised Self : Fitness : Wellness
Waste Warriors
Video
Tribes

Waste Warriors:

Motivated, disciplined and inventive, Waste Warriors around the world are doing everything they can to...
Waste Warriors : Claire Sancelot : Erin Rhoades
Gen Viz
Video
Tribes

Gen Viz:

Gen Viz is a global, liberal and visual-first tribe at the forefront of key emerging trends among Generation Z.
Gen Z : Teenagers : Teen
Kidpreneurs
Video
Tribes

Kidpreneurs:

Ambitious and fearless, this subset of Generation Z knows exactly what they want in life and are willing to...
Kidpreneurs : The Junior Atelier : The Chief Lemonade Officer
Live Streamers
Video
Tribes

Live Streamers:

Live Streamers live their lives through the lens of Periscope, sharing their thoughts, their talents, even...
Live Streamers : Periscope : Consumer Tribe
The IM Crowd
Video
Tribes

The IM Crowd:

Email and phone calls are outdated forms of communication in the eyes of the IM Crowd, which prefers to...
Teenagers : Instant Messaging : Consumer Tribe
Sixth Continent Luxurians
Video
Tribes

Sixth Continent Luxurians:

The Sixth Continentals are the restless, borderless luxurians who are reshaping the luxury sector to fit...
Consumer Behaviour : Lagos : New York
Ascetic Luxurians
Video
Tribes

Ascetic Luxurians:

High-minded individuals seeking meaning and fulfilment, Ascetic Luxurians are a privileged set who shun the...
London : Sydney : New York
New Indian Tastemakers Tribes

New Indian Tastemakers:

As more consumers in India become connected to the internet and plugged into what’s new in fashion, food...
Consumer Behaviour : India : Bloggers
New Beauty Consumers
Video
Tribes

New Beauty Consumers:

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different...
Grooming : Consumer Behaviour : Beauty Routines
The New Value-seekers Tribes

The New Value-seekers:

As traditional career paths fracture and disintegrate, young people are increasingly turning to other means...
Collaborative Economy : EatWith : Smartphones
The Identity Sharders Tribes

The Identity Sharders :

In the age of social media, the injunction to just be yourself has taken on a new meaning. People are...
Social Media : Facebook : Instagram
FABs Tribes

FABs:

Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented...
FABs : Luxury : Baby Boomers
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