Daily Signals 23.06.2026

Signals

Andrew Huberman sets out the future of wellbeing at Healf Experience 2026, Gleneagles launches wild sauna and freshwater bathing space, and households with GLP-1 users spend significantly less in supermarkets.

Healf Experience 2026: Wellbeing beyond optimisation

Healf Experience, UK Healf Experience, UK

UK – At London’s 180 Studios from 20–21 June 2026, leading wellness platform Healf brought together influential voices in health, longevity and performance to explore the future of wellbeing during HX26. Guided by its four pillars – eat, move, sleep and mind – the two-day event featured keynotes, panels and immersive experiences aimed at challenging conventional health models and promoting more intentional living. 

The event also marked the launch of The Source, Healf’s wellbeing magazine which will expand the company’s mission to make trusted health information more accessible. 

A key theme of the event was the rise of an anti-optimisation movement: as biohacking tools and wearable health devices advance at pace, speakers questioned whether people are overly focused on metrics and performance at the expense of basics such as presence and connection. 

During a fireside chat, Andrew Huberman, an associate professor at Stanford University School of Medicine, said that we are at an inflection point where previously separate disciplines in health and medicine are converging. He explained the distinction between ‘reading from the body’ (using biomarkers and data) and ‘writing to the body’, through active interventions such as supplements, therapies and behaviour change.

Huberman also noted that many protocols such as morning meditation or sleep routines are ultimately focused on increasing parasympathetic nervous system activity (rest and digest) while reducing chronic sympathetic stress responses. We have previously highlighted the rise of time-aligned beauty and food lifestyles in our Chronodiets and Chronobeauty reports. 

When asked about the future of wearables, Huberman suggested tracking biomarkers such as galvanic skin response which indicates nervous system activation: this could enable more personalised health monitoring, alongside the potential to monitor stress, hormones and emotional states.

For more wellness insights, read our newly released report New Codes of Luxury: The Longevity Effect featuring insights from Healf co-founder and CEO Lestat McCree on the future of longevity.

Strategic opportunity

As sentiment shifts toward a more balanced approach to health optimisation, explore products and experiences based on circadian rhythms, sunrise exposure and breath work to enable individuals to become more intuitively connected to their bodies

Gleneagles launches wild sauna and fresh water bathing site

Scotland – Luxury hotel Gleneagles is expanding its wellness offer beyond the spa with the launch of Frandy Water.

The outdoor experience centre features a wood-fired sauna, fresh water swimming and other nature-based activities in the Perthshire countryside.

Guests are taken to and from Frandy Water by Land Rover Defender for sessions lasting 90 or 120 minutes.

This new attraction builds on Gleneagles’ wider shift towards active, experiential wellness, following the 2024 opening of its Sporting Club and the introduction of reservoir activities in 2025, including canoeing, kayaking and trout fishing.

As highlighted in our Optimised Odysseys macrotrend, luxury hospitality is continuing to position landscape, physical recovery and slower outdoor rituals as core wellbeing assets. Read the report to discover how the future of travel lies not in how far we go, but how deeply we connect with land, community and self. 

Frandy Water, Gleneagles hotel, Scotland Frandy Water, Gleneagles hotel, Scotland

Strategic opportunity

Landscape is becoming a luxury amenity as people seek countryside wellness experiences. Hotels and resorts sitting on distinctive natural terrain should introduce treatments such as contrast therapy, cold-water immersion, foraging walks and wild swimming alongside traditional spa offerings

Stat: Britain’s weight-loss drug boom is reshaping the supermarket shop

UK – GLP-1 drug use has nearly tripled in the UK in the last two years, with 1.9m adults now taking medications such as Mounjaro and Wegovy – up from 2.3% of households in 2024 to 6.3% today. 

The research, by Numerator’s Worldpanel, also shows that the downstream effects on consumer spending are substantial. Between March 2024 and February 2026, households with at least one GLP-1 user collectively spent £780m (€900m, $1bn) less on groceries than comparable households, equating to a £418 (€482, $553) saving per household. 

Users are buying 299m fewer grocery items, with chocolate spend falling 18 percentage points and crisps declining sharply too. However oral care sales are benefitting, with mouthwash and chewing gum sales up 20 and 24 percentage points respectively, driven by the side-effect known as ‘Ozempic mouth’ (a dry mouth and bad breath). 

We’ve been tracking the broader market shifts created by the boom in weight-loss medications since 2024. In our Neozempic Futures report we unpack what GLP-1s mean for your business, from changing taste buds and demand for smaller portions to cosmetic procedures. 

Strategic opportunity

How can the supermarket meal deal be reformatted for GLP-1 users? Create a new proposition centred around smaller portions and higher nutrition – for instance, a protein-filled sushi or half wrap, edamame or fruit as a snack, and an electrolyte or kefir drink

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