Created by communications agency Ogilvy Social.Lab, the campaign takes inspiration from the Doge meme and likens the long-term investment in owning a dog to fiscally investing into crypto. In order to encourage dog adoptions, Finn will donate 500 Dogecoin cryptocurrency to each person who re-homes a dog from the brand’s partnering shelters.
‘Adopting a dog is a life-long commitment, the longer you spend time with a dog the more it becomes part of your family… we wanted to underline this truth with a long-term investment plan, with Dogecoin cryptocurrency,’ explains Tolga Büyükdoganay, executive creative director, at Ogilvy Social.Lab Amsterdam.
As cryptocurrencies edge into the mainstream, brands are looking to them as a way to incentivise behaviour and bolster loyalty. Discover more use cases in our microtrend Crypto-Loyalty.