US – The online printing firm’s Ready for Anything campaign highlights how small businesses can change their offer after experiencing unforeseen disruptions.
The comedic short films, created by design agency Callen, feature a series of small business owners who each experience an unpredictable event that impedes normal operations for their company. One video presents a yoga instructor changing her services to hot yoga after a meteor has hit her studio. She credits Vistaprint for providing her with the tools to redesign her new brand identity.
Owing to the pandemic, businesses globally are dealing with an unexpected disruption that has halted or dramatically changed how they operate. With its campaign, Vistaprint is showing how small companies can power through sudden changes in a positive way.
As Covid-19 dramatically alters the corporate landscape, businesses will need to take action to change for the better. Explore the new-found opportunities for brands in our Inter-Covid Roadmap.