Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Care to share

US – Furniture resale company Move Loot aims to address the frustrations of the sharing economy.

Big Ideas

Brawn is beautiful

London – IMG Models has announced the launch of Brawn, its plus-size division for men.

IMG : Brawn : Dressman

Big Ideas

SXSW Interactive 2016 Review: Part 2

Part two of our show review looks at the key take-outs from SXSW Interactive that will continue to resonate in 2016 and beyond.

Gen Z : SXSW : SXSW Interactive

Big Ideas

Food for thought

North America – Discount retailer Target has launched a Food + Future coLab incubator designed to help improve people's understanding of ...

Target : Food + Future CoLab : Food Futures

Big Ideas

Match-maker

London – A new web app makes it easier for brands to find the most appropriate YouTube stars to work with.

Peg : London : Nic Yeeles

Markets

Athleisure Market

Athleisure is now widely stocked, from Sports Direct to Selfridges, and the pervasive sports and casual apparel trend is not going away.

Athleisure : Health & Wellbeing : Fitness

Big Ideas

Access granted

Global – A new study reveals how consumers are using virtual private networks to browse online.

VPNs : GlobalWebIndex : Internet Users

Big Ideas

Message to the future

Belgium – The You have a Jack messaging app enables senders to choose when their messages can be opened.

Messaging : The Immortal Brand : Apps

Big Ideas

SXSW Interactive 2016 Review: Part 1

With no stand-out app or innovation, there was a subdued air at SXSW Interactive 2016, where brand activations mingled with panels on robots, artif...

SXSW Interactive : Robotics : SXSW Interactive 2016

Big Ideas

Fashion forward

Global – Yoox Net-A-Porter Group (YNAP) has turned to IBM to enhance its e-commerce experience.

Yoox Net-a-Porter : IBM : E-commerce

Big Ideas

The draught latte

North America – Coffee company La Colombe has launched a draught latte in a can.

La Colombe : Draft Latte : Food Futures

Big Ideas

Sending a message

UK – Amnesty International has joined forces with one of the world’s most popular ad blockers to spread the word about cybercensorship.

AdBlock : Amnesty International : Connection Denied

Big Ideas

Autumn/Winter 2016 Beauty Trends Overview

LS:N Global reveals the defining moments in beauty for autumn/winter 2016 from New York, Milan, London and Paris.

Beauty : Makeup : Hairstyle

Big Ideas

Fit for check-in

New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.

Hotels : New York : Fitness

Big Ideas

SXSW Interactive 2016: Dove

Austin – Dove has teamed up with Twitter to offer women an insight into how they talk about themselves and others online.

Dove : SXSW 2016 : Twitter

Markets

Video Games Market

Today’s video games industry is all about mobile gaming, eSports tournaments and augmented reality.

Video Games : ESports : Augmented Reality

Big Ideas

SXSW Interactive 2016: Cuban potential

Austin – Cubans are eager to invite brands and new commerce into their lives, according to a panel of experts at SXSW.

SXSW Interactive : Cuba : New Markets

Big Ideas

Bargain bottle

US – Wine e-retailer Winecrasher only reveals the name and label on its products after a sale has been made, allowing discounts.

Winecrasher : Online Retail : Wine

Big Ideas

Mobile majority

Global – The mCent marketplace enables mobile users in developing economies to earn free data by downloading sponsored apps.

Jana : Mobile Data : Apps

Big Ideas

Conscious Cities

Architecture is increasingly drawing on neuroscience to understand how we perceive and interact with spaces.

Architecture : Neuroscience : The E-motional Economy

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