Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Modular mission

Barcelona – LG has revealed the G5 smartphone, which boasts features that can be accessed by connecting different modules to its base.

LG : MWC : Modular

Big Ideas

Upwardly mobile

UK – More than 50% of traffic to the country’s leading business website categories comes from mobile devices, according to new figures.

SimilarWeb : Mobile Browsing : Online Traffic

Big Ideas

Label of success

UK – Tesco is fostering the Sugarwise grassroots consumer movement, a certification system that guarantees a product’s low added sugar content.

Tesco : Sugarwise : Kitemark

Big Ideas

Bringing paper back

UK – Publisher Trinity Mirror has gone back to the drawing board to create the UK’s first stand-alone newspaper in more than three decades.

Trinity Mirror : Newspaper : New Day

Markets

Tech Market: Part 1

New growth areas in emerging economies and the fruition of long-anticipated innovations will provide momentum for the sector as a whole.

The Hatch : Generation Z : Apple Watch

Big Ideas

Apple fashion

New York – Apple is backing this year’s technology-themed Met Gala in support of its fashion-focused wearables strategy.

Apple : Wearable Tech : Fashion Futures

Communities

Kidpreneurs

Ambitious and fearless, this subset of Generation Z knows exactly what they want in life and are willing to work in order to get it.

Kidpreneurs : The Junior Atelier : The Chief Lemonade Officer

Big Ideas

In the flow

US – Flowstate is a writing tool that uses positive friction to induce a state of creative flow in the writer.

Flowstate : Writing Tool : Positive Friction

Big Ideas

Morning news

Global – Keen to mimic the mobile behaviour of their readers, media outlets Vogue and Quartz are changing the way they deliver the news.

WhatsApp : Vogue : Text Commerce

Big Ideas

Toying with technology

New York – Barbie now has an internet-enabled Dreamhouse, while drones were a big hit at this year’s Toy Fair.

International Toy Fair 2016 : IoT : Augmented Reality

Big Ideas

Buffer anxiety

Global – Slow mobile load times cause considerable stress, according to new research by communications network Ericsson.

Ericsson : Load Times : Anxiety

Big Ideas

Speak up

Global – Facebook is increasing the visibility of those who speak out against hate speech on its site.

Facebook : Counter Speech : Advertising

Big Ideas

Show me the Mondo

London – The Mondo banking app and debit card caters for the smartphone generation through a user-friendly dashboard.

Mondo : Banking App : Customer Services

Big Ideas

Stockholm Design Week and Furniture Fair 2016: Review

At Stockholm’s off-site events, young designers were keen to present a new direction for Scandinavian design.

Furniture : Lighting : Nordic

Big Ideas

Best behaviour

US – Teenagers today are better behaved than past generations, according to a government survey of over 10,000 high school students.

Teenagers : YRBSS : Good Behaviour

Big Ideas

Off the Menu

US – A new food app that specialises in secret menu items is taking off in the US, bringing insider information to a mass-market audience.

High Low : High Street Restaurants : Secret Menu

Markets

Sleep Market

As consumers adapt their lifestyles to counterbalance the stresses of 21st-century living, sleep is a growing part of the wellness market.

Sleep : Wellness : The Optimised Self

Big Ideas

Open Sesame start-ups

US – The company behind children’s tv show Sesame Street has launched an investment fund to help educational technology start-ups.

Sesame Workshop : Sesame Street : EdTech

Big Ideas

Offbeat cuisine

New York – Delivery service Eat Offbeat is offering Middle Eastern refugees a chef’s role in its kitchen in a bid to introduce New Yorkers to a w...

Food Delivery : Eat Offbeat : Boutique Altruism

Big Ideas

Party plugin

Global – Google Chrome extension Netflix Party lets people share the viewing experience with friends remotely.

The IM Crowd : Netflix : Media Futures

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