Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Foodie photos

Japan – Line, the company behind Japan’s most popular instant messaging service, has released a dedicated camera app for budding food photographers.

Foodie : Line : Dining

Big Ideas

Digital masters

Italy – Yoox Net-A-Porter has joined forces with Bologna Business School to launch the first master’s programme specifically for digital business.

Yoox Net-A-Porter : Bologna Business School : Digital Business

Big Ideas

Battle the bot

US – Code Fights is gamifying the job-hunting process, disrupting traditional HR channels that can miss out on digital talent.

Big Ideas

Vegging out

Portland – Veganz, the world’s largest vegan supermarket chain, will open its first US location later this year.

Veganz : Portland : Flexitarianism

Big Ideas

Travel Technology Europe and Business Travel Show 2016: Review

The travel industry is beginning to harness big data and social media in order to create seamless connectivity.

Travel Technology Europe : Business Travel Show : The Hatch

Markets

Tech Market: Part 2

How are artificial intelligence, the Internet of Things and virtual reality technologies reshaping consumer lives?

Digital Culture : AI Learning : VR

Big Ideas

TV saviour

New York – Vice Media Group’s new channel Viceland is attracting big-name investors eager to access its young audience.

Television : Vice Media Group : Media Futures

Big Ideas

Social media blues

Global – Researchers have discovered a link between social media use and feelings of unhappiness.

Friendship Paradox : Happiness Paradox : Twitter

Big Ideas

Limited offer

US – Arby’s, a national fast food chain known for its roast meat sandwiches, offered a meat-free menu for one day only.

Arby's : Fast Food : Vegetarians

Big Ideas

Musical discovery

UK – The BBC has launched an app that enables people to discover new musical tastes from their smartphones.

BBC Music : Discovery : App

Big Ideas

World cinema club

Global – Netflix is changing its algorithms so it can offer viewers more personal recommendations, rather than focusing on regional tastes.

Netflix : Personalisation : Algorithms

Big Ideas

Modular mission

Barcelona – LG has revealed the G5 smartphone, which boasts features that can be accessed by connecting different modules to its base.

LG : MWC : Modular

Big Ideas

Upwardly mobile

UK – More than 50% of traffic to the country’s leading business website categories comes from mobile devices, according to new figures.

SimilarWeb : Mobile Browsing : Online Traffic

Big Ideas

Label of success

UK – Tesco is fostering the Sugarwise grassroots consumer movement, a certification system that guarantees a product’s low added sugar content.

Tesco : Sugarwise : Kitemark

Big Ideas

Bringing paper back

UK – Publisher Trinity Mirror has gone back to the drawing board to create the UK’s first stand-alone newspaper in more than three decades.

Trinity Mirror : Newspaper : New Day

Markets

Tech Market: Part 1

New growth areas in emerging economies and the fruition of long-anticipated innovations will provide momentum for the sector as a whole.

The Hatch : Generation Z : Apple Watch

Big Ideas

Apple fashion

New York – Apple is backing this year’s technology-themed Met Gala in support of its fashion-focused wearables strategy.

Apple : Wearable Tech : Fashion Futures

Communities

Kidpreneurs

Ambitious and fearless, this subset of Generation Z knows exactly what they want in life and are willing to work in order to get it.

Kidpreneurs : The Junior Atelier : The Chief Lemonade Officer

Big Ideas

In the flow

US – Flowstate is a writing tool that uses positive friction to induce a state of creative flow in the writer.

Flowstate : Writing Tool : Positive Friction

Big Ideas

Morning news

Global – Keen to mimic the mobile behaviour of their readers, media outlets Vogue and Quartz are changing the way they deliver the news.

WhatsApp : Vogue : Text Commerce

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