Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Party plugin

Global – Google Chrome extension Netflix Party lets people share the viewing experience with friends remotely.

The IM Crowd : Netflix : Media Futures

Big Ideas

Chinese majority

China – Chinese tourists purchased almost half of the total luxury goods bought globally in 2015.

China : Chinese Luxurian : Sixth Continent Luxurian

Big Ideas

By the bottle

Japan – Amazon customers can now call on professional sommeliers to help them pick the perfect bottle of wine.

Amazon Sommelier : E-commerce : Customer Service

Big Ideas

Get on Line

Global – Messaging app Line is now the fastest-growing global social media network.

Line : New Bricolage Living : Media

Big Ideas

Blue-collar bots

Osaka – Shiseido’s new domestic plant aims to cut production costs and increase productivity with a largely automated workforce.

Shiseido : Osaka : Long-term Thinking

Big Ideas

Express yourself

London – Digital marketers are beginning to decipher what emojis reveal about consumer sentiment online.

Emojis : Emoji : Swyft

Big Ideas

Flights unlimited

US – Subscription service Onego offers frequent fliers unlimited internal flights, making air travel more affordable for small businesses.

Onego : Subscription Service : Unlimited Flights

Big Ideas

Ripe for change

London – Whole-system Thinking continues to shape the mainstream groceries market as Asda expands its anti-waste campaign.

Asda : Whole System Thinking : Wonky Veg

Big Ideas

Driving style

UK – To mark its fifth anniversary, menswear site Mr Porter has collaborated on a series of limited-edition BMW i3 electric vehicles.

Mr. Porter : BMW I3 : My City

Big Ideas

Working with stress

UK – Britons are more stressed than ever at work and cope using a combination of classic quick fixes and conscious wellbeing tactics.

Stress Is The New Fat : Wellbeing : Workplace Futures

Big Ideas

Goodbye seasons

Global – Fashion labels Vetements and Tom Ford have joined Burberry in rejecting seasonal catwalks to meet consumer demand for instant gratification.

Vetements : Burberry : Tom Ford

Big Ideas

Fitness rules

Oklahoma, US – Fitbit fitness trackers have been made compulsory for new students of Oral Roberts University in Tulsa.

Educational Technology : Wearables : Wellness

Big Ideas

Look twice

US – MTV is taking on rape culture in a series of online banner ads.

Brandstanding : MTV : Look Different

Big Ideas

Fast-paced film

Global – A new thriller is being broadcast solely on Instagram as film-makers look to push the boundaries of storytelling.

Shield 5 : Instagram : Anthony Wilcox

Big Ideas

Hand of friendship

US – Hey! VINA is a new app that helps women find new friends.

Hey! VINA : New Bricolage Living : Apps

Big Ideas

Podcast power

New York – Mobile app ZCast makes podcasting a simple two-step process and is using Twitter to connect broadcasters with a global audience.

ZCast : Podcasts : Social Media

Big Ideas

Party feeling

London – Agency Havas helia has collaborated with IBM Watson creating a beer based on people’s moods.

Havas Helia : IBM Watson : New Year Beer 0101

Big Ideas

Stockholm Design Week and Furniture Fair 2016 Preview

The most celebrated event in Scandinavian design, Stockholm Furniture & Light Fair, will take place from 9 to 13 February 2016.

Nordic : Scandinavia : Product Deisgn

Big Ideas

Hermès handover

Paris – Hermès head perfumer Jean-Claude Ellena is stepping down after 12 years with one final scent ushering in his successor.

Hermés : Perfume : Cologne

Big Ideas

Sky shopping

US – Budget airline JetBlue has digitised its in-flight catalogue after finding that passengers were already using its free wi-fi to shop.

JetBlue Airways : Fly-Fi : E-commerce

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER