Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Split-second impressions

Global – People are browsing their social news feeds faster than ever, giving brands less than a second to make an impression.

Nielsen : Mobile Media : Mimicry Marketing

Big Ideas

CES 2016 Review: Part 2

Part two of our CES show review looks at how the conference has evolved to become more than a place for eager technologists to show off their lates...

CES : International CES : FFZero1

Big Ideas

Lack of loyalty

Global – Almost half of female Millennials feel overlooked for leadership positions, according to the 2016 Deloitte Millennial Survey.

Workplace Culture : Deloitte : Company Loyalty

Big Ideas

Facebook’s streaming service

Global – The world’s biggest social network is attempting to gain traction among younger users by tapping into the video streaming market.

Facebook : Live Streaming : Video

Big Ideas

Serious streaming

Global – Periscope has joined forces with GoPro cameras to let people live stream their adventures in high definition.

Periscope : Live Streaming : Social Media

Big Ideas

Lock ’n’ load

Global – Unlockd is an Android app that helps pay mobile phone users’ bills by showing them adverts on their lock screens.

Unlockd : Adblocking : Advertising

Big Ideas

The right tone

Global – Adorn uses an in-built sensor to match and dispense the right tone of foundation from more than 75,000 shades.

Adorn : Foundation : Cosmetics

Big Ideas

Online viewers

UK – A Childwise 2016 television survey proves that children choose YouTube and Netflix over broadcast programming.

YouTube Generation : Netflix : Gen I

Big Ideas

Shared deep learning

Global – Google is running an open course on machine learning through utilitarian nanodegree website Udacity.

Google : Udacity : Deep Learning

Big Ideas

Female voices

US – Video-sharing site Vimeo is taking aim at the gender gap in Hollywood.

Vimeo : The Athena Woman : Brandstanding

Big Ideas

Click and drop

San Francisco – Zum is an app-based taxi and childcare service that helps parents to manage their busy schedules.

Zum : Childcare : Taxi Service

Big Ideas

CES 2016 Review: Part 1

At International CES 2016 the technology world responded to consumer sentiment and lifestyles affecting our lives in the coming years.

CES 2016 : Connectivity : Wearables

Big Ideas

Millennial make-up

New York – Estée Lauder is setting its sights on Millennials and teenagers with its beauty line The Estée Edit.

Estée Lauder : Skincare : Make-up

Big Ideas

HR overhaul

London – Publisher Penguin Random House has removed degree qualifications from its recruitment criteria to broaden its appeal and encourage a wider...

Penguin : Random House : Recruitment

Big Ideas

Urban solutions

Global – Pritzker Prize winner Alejandro Aravena will direct this year’s Venice Biennale, exploring architecture that has risen to the challenge of...

Alejandro Aravena : Pritzker Prize 2016 : Biennale 2016

Big Ideas

Masked connection

Paris – Wired Beauty has developed a digital sheet mask that will enable consumers to optimise their beauty regimes.

Connected : Beauty : Mask

Big Ideas

Street style

US – Lifestyle and celebrity street style website Who What Wear has shared the first images of its forthcoming collection with American megastore r...

Target : Who What Wear : Street Style

Big Ideas

Peak curtains

Global – Furniture brand Ikea’s chief sustainability officer Steve Howard says the West has reached peak home furnishings.

Ikea : Sustainability : Space 10

Big Ideas

Confidence gap

Global – Young people in emerging economies are more confident about their job prospects than those in developed countries.

Infosys : Education : Skills

Big Ideas

Crowdsourced skincare

US – Online beauty retailer Peach and Lily is inviting its customers to help develop a new range of sheet masks.

Peach And Lily : Glossier : Crowd-sourced

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