Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Toying with technology

New York – Barbie now has an internet-enabled Dreamhouse, while drones were a big hit at this year’s Toy Fair.

Big Ideas

Buffer anxiety

Global – Slow mobile load times cause considerable stress, according to new research by communications network Ericsson.

Ericsson : Load Times : Anxiety

Big Ideas

Speak up

Global – Facebook is increasing the visibility of those who speak out against hate speech on its site.

Facebook : Counter Speech : Advertising

Big Ideas

Show me the Mondo

London – The Mondo banking app and debit card caters for the smartphone generation through a user-friendly dashboard.

Mondo : Banking App : Customer Services

Big Ideas

Stockholm Design Week and Furniture Fair 2016: Review

At Stockholm’s off-site events, young designers were keen to present a new direction for Scandinavian design.

Furniture : Lighting : Nordic

Big Ideas

Best behaviour

US – Teenagers today are better behaved than past generations, according to a government survey of over 10,000 high school students.

Teenagers : YRBSS : Good Behaviour

Big Ideas

Off the Menu

US – A new food app that specialises in secret menu items is taking off in the US, bringing insider information to a mass-market audience.

High Low : High Street Restaurants : Secret Menu

Markets

Sleep Market

As consumers adapt their lifestyles to counterbalance the stresses of 21st-century living, sleep is a growing part of the wellness market.

Sleep : Wellness : The Optimised Self

Big Ideas

Open Sesame start-ups

US – The company behind children’s tv show Sesame Street has launched an investment fund to help educational technology start-ups.

Sesame Workshop : Sesame Street : EdTech

Big Ideas

Offbeat cuisine

New York – Delivery service Eat Offbeat is offering Middle Eastern refugees a chef’s role in its kitchen in a bid to introduce New Yorkers to a w...

Food Delivery : Eat Offbeat : Boutique Altruism

Big Ideas

Party plugin

Global – Google Chrome extension Netflix Party lets people share the viewing experience with friends remotely.

The IM Crowd : Netflix : Media Futures

Big Ideas

Chinese majority

China – Chinese tourists purchased almost half of the total luxury goods bought globally in 2015.

China : Chinese Luxurian : Sixth Continent Luxurian

Big Ideas

By the bottle

Japan – Amazon customers can now call on professional sommeliers to help them pick the perfect bottle of wine.

Amazon Sommelier : E-commerce : Customer Service

Big Ideas

Get on Line

Global – Messaging app Line is now the fastest-growing global social media network.

Line : New Bricolage Living : Media

Big Ideas

Blue-collar bots

Osaka – Shiseido’s new domestic plant aims to cut production costs and increase productivity with a largely automated workforce.

Shiseido : Osaka : Long-term Thinking

Big Ideas

Express yourself

London – Digital marketers are beginning to decipher what emojis reveal about consumer sentiment online.

Emojis : Emoji : Swyft

Big Ideas

Flights unlimited

US – Subscription service Onego offers frequent fliers unlimited internal flights, making air travel more affordable for small businesses.

Onego : Subscription Service : Unlimited Flights

Big Ideas

Ripe for change

London – Whole-system Thinking continues to shape the mainstream groceries market as Asda expands its anti-waste campaign.

Asda : Whole System Thinking : Wonky Veg

Big Ideas

Driving style

UK – To mark its fifth anniversary, menswear site Mr Porter has collaborated on a series of limited-edition BMW i3 electric vehicles.

Mr. Porter : BMW I3 : My City

Big Ideas

Working with stress

UK – Britons are more stressed than ever at work and cope using a combination of classic quick fixes and conscious wellbeing tactics.

Stress Is The New Fat : Wellbeing : Workplace Futures

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