Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding
The Rise of Inclusive Travel 
State of Luxury: Singapore
Paris Fashion Week SS25
Material Matters 2024
Central Saint Martins Material Futures Work in Progress Show 2016

Big Ideas

Central Saint Martins Material Futures Work in Progress Show 2016

This year's stand-out projects from the MA Material Futures course proposed turning our bodies into complex interfaces.
MA Material Futures : Design Fiction : Biotechnology
Baby bites

Big Ideas

Baby bites

UK – Once considered too small for the market, miniature avocados are appearing on grocery shelves.
Avocados : Grocery : M&S
Back to basics

Big Ideas

Back to basics

Brazil – A national food guide from the Brazilian government encourages citizens to re-introduce traditional recipes into their diet.
Brazil : Ministry Of Health : Diets
It’s a kind of magic

Big Ideas

It’s a kind of magic

Shanghai – Visitors to Disney’s new Shanghai park will be able to use their smartphones to access rides and attractions rather than the MagicBands ...
Disney : Theme Parks : Wristbands
The perfect curl

Big Ideas

The perfect curl

US – New research from Mintel highlights a significant shift towards natural remedies in the black haircare market.
Natural Hair : Styling : Relaxers
Ephemeral workouts

Big Ideas

Ephemeral workouts

Global – Daily Burn 365 is a new online fitness service that streams live workout videos each morning that disappear after 24 hours.
Daily Burn 365 : Lisa Wheeler : Optimised Self
On-the-move make-up

Big Ideas

On-the-move make-up

Global – Subscription beauty and grooming retailer Birchbox has launched Arrow, its second in-house beauty brand.
Birchbox : Arrow : Athleisure
Kindness of strangers

Big Ideas

Kindness of strangers

Global – Partners In Grind is an email chain designed to help people stick with positive changes to their daily routine.
Partners In Grind : Accountability Buddy : Motivation
Full stream ahead

Big Ideas

Full stream ahead

Global – Amazon and Apple TV will break the boundaries of live streaming with new initiatives for 2016.
Amazon : Apple TV : White House
Sober judgement

Big Ideas

Sober judgement

UK – Brewing company Heineken has published new research showing there is a shift towards moderate drinking among British Millennials.
Heineken : Beer : The Optimised Self
Red carpet campaigners

Big Ideas

Red carpet campaigners

US – L’Oréal Paris encouraged women at this year’s Golden Globes to use the opportunity to speak about women’s rights.
L'Oreal Paris : #WorthSaying : Beauty
Stop and search

Big Ideas

Stop and search

Global – Keyboard app Slash makes mobile messaging more intuitive and could signal a shift in the way consumers access information from the internet.
Slash : Keyboard App : Search Engines
Iris in distress

Big Ideas

Iris in distress

New York – Accessories maven Iris Apfel is set to work with luxury wearable technology company WiseWear on a range of stylish jewellery with u...
WiseWear : Iris Apfel : Wearable Technology
CES 2016: Picture perfect

Big Ideas

CES 2016: Picture perfect

Las Vegas – Image technology company Avegant has unveiled its Glyph personal media player at CES, a headset that recreates natural light to proje...
Glyph : Retinal Imaging Technology : Headset
Social Commerce: Part 2

Markets

Social Commerce: Part 2

Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the i...
Social Commerce : ​Generation Z : Social Media
Multi-tasking masks

Big Ideas

Multi-tasking masks

UK – Multi-masking is the next beauty trend to watch out for, according to a report by NPD Group.
Masking : Multi-Masking : NPD
CES 2016: Intelligent Presence

Big Ideas

CES 2016: Intelligent Presence

Las Vegas – Smart devices company Netatmo has launched an outdoor security camera that can tell the difference between animals, cars and people.
Netatmo : Camera : Floodlight
Put to shame

Big Ideas

Put to shame

US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.
Yahoo Health : Body Shaming : Generation Z
CES 2016: Stick-on beauty

Big Ideas

CES 2016: Stick-on beauty

Global – L’Oréal will increase its stake in wearables in 2016 after unveiling UV-sensitive transfer tattoo My UV Patch.
L'Oreal : My UV Patch : Skincare
Hooking up

Big Ideas

Hooking up

Global – Menswear and womenswear designer JW Anderson live streamed his autumn/winter 2016 show on social networking app Grindr.
​J.W. Anderson : Grindr : Social Commerce
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