Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Goodbye seasons

Global – Fashion labels Vetements and Tom Ford have joined Burberry in rejecting seasonal catwalks to meet consumer demand for instant gratification.

Vetements : Burberry : Tom Ford

Big Ideas

Fitness rules

Oklahoma, US – Fitbit fitness trackers have been made compulsory for new students of Oral Roberts University in Tulsa.

Educational Technology : Wearables : Wellness

Big Ideas

Look twice

US – MTV is taking on rape culture in a series of online banner ads.

Brandstanding : MTV : Look Different

Big Ideas

Fast-paced film

Global – A new thriller is being broadcast solely on Instagram as film-makers look to push the boundaries of storytelling.

Shield 5 : Instagram : Anthony Wilcox

Big Ideas

Hand of friendship

US – Hey! VINA is a new app that helps women find new friends.

Hey! VINA : New Bricolage Living : Apps

Big Ideas

Podcast power

New York – Mobile app ZCast makes podcasting a simple two-step process and is using Twitter to connect broadcasters with a global audience.

ZCast : Podcasts : Social Media

Big Ideas

Party feeling

London – Agency Havas helia has collaborated with IBM Watson creating a beer based on people’s moods.

Havas Helia : IBM Watson : New Year Beer 0101

Big Ideas

Stockholm Design Week and Furniture Fair 2016 Preview

The most celebrated event in Scandinavian design, Stockholm Furniture & Light Fair, will take place from 9 to 13 February 2016.

Nordic : Scandinavia : Product Deisgn

Big Ideas

Hermès handover

Paris – Hermès head perfumer Jean-Claude Ellena is stepping down after 12 years with one final scent ushering in his successor.

Hermés : Perfume : Cologne

Big Ideas

Sky shopping

US – Budget airline JetBlue has digitised its in-flight catalogue after finding that passengers were already using its free wi-fi to shop.

JetBlue Airways : Fly-Fi : E-commerce

Big Ideas

Split-second impressions

Global – People are browsing their social news feeds faster than ever, giving brands less than a second to make an impression.

Nielsen : Mobile Media : Mimicry Marketing

Big Ideas

CES 2016 Review: Part 2

Part two of our CES show review looks at how the conference has evolved to become more than a place for eager technologists to show off their lates...

CES : International CES : FFZero1

Big Ideas

Lack of loyalty

Global – Almost half of female Millennials feel overlooked for leadership positions, according to the 2016 Deloitte Millennial Survey.

Workplace Culture : Deloitte : Company Loyalty

Big Ideas

Facebook’s streaming service

Global – The world’s biggest social network is attempting to gain traction among younger users by tapping into the video streaming market.

Facebook : Live Streaming : Video

Big Ideas

Serious streaming

Global – Periscope has joined forces with GoPro cameras to let people live stream their adventures in high definition.

Periscope : Live Streaming : Social Media

Big Ideas

Lock ’n’ load

Global – Unlockd is an Android app that helps pay mobile phone users’ bills by showing them adverts on their lock screens.

Unlockd : Adblocking : Advertising

Big Ideas

The right tone

Global – Adorn uses an in-built sensor to match and dispense the right tone of foundation from more than 75,000 shades.

Adorn : Foundation : Cosmetics

Big Ideas

Online viewers

UK – A Childwise 2016 television survey proves that children choose YouTube and Netflix over broadcast programming.

YouTube Generation : Netflix : Gen I

Big Ideas

Shared deep learning

Global – Google is running an open course on machine learning through utilitarian nanodegree website Udacity.

Google : Udacity : Deep Learning

Big Ideas

Female voices

US – Video-sharing site Vimeo is taking aim at the gender gap in Hollywood.

Vimeo : The Athena Woman : Brandstanding

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER