Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Who am I?

Athens – The Antipersona app enables Twitter users to assume the identity of another user for 24 hours.

Antipersona : Anastasis Germanidis : Social Media

Big Ideas

Space 3D

Dubai – The world’s first fully functional 3D-printed office building has opened.

Dubai Future Foundation : The Immortal Brand : 3D Printing

Big Ideas

Clothing calamity

US/UK – Women are buying less and less clothing, according to leading retailers.

Fashion : M&S : Clothing

Big Ideas

Pitch a ride

Global – Uber is offering entrepreneurs the chance to pitch their ideas to potential investors inside its taxis.

UberPITCH : Rideshare : Workplace

Big Ideas

Hits the spot

New York – PepsiCo has launched its own 4,000-square-feet, state-of-the-art content studio in Manhattan.

PepsiCo : Branded Content : Gen Viz

Big Ideas

Hangry for more

Australia – The Snickers Hungerithm tracks anger expressed online to determine the price of Snickers bars in 7-Eleven stores.

Snickers : E-motional Economy : Data Design

Big Ideas

Just ask

Brooklyn – Instant messaging app ASK enables museum visitors to interact with art experts in real time.

ASK : Museum Market : Personal Appsistants

Big Ideas

Date me

US – More people are using dating websites to find love than ever before, according to new research.

Online Dating : Pew Research Center : Connections

Big Ideas

Morality market

Global – Recent research from Euromonitor has brought a much-needed comparative perspective to the ethical labelling market.

Ethical Values : Euromonitor : Labelling

Big Ideas

Just desserts

Oxford – Dessert brand Onist is helping poor communities in Gambia with sales of its avocado and chocolate pots.

Onist : One-for-one : CSR

Big Ideas

Clerkenwell Design Week 2016: Review

Panel discussions, critical concepts and branded exhibitions examined the future workplace at this year’s Clerkenwell Design Week.

Clerkenwell Design Week 2016 : Design : London

Big Ideas

Head start

US – The Eliza app enables users to track their mental state through voice and sentiment analysis.

Eliza : The Optimised Self : Mental Health

Big Ideas

What’s next?

Global – Google has revealed its vision for ubiquitous virtual reality and smart search typing at I/O 2016.

Google : I/O 2016 : The Dawn Of The Mega-systems

Big Ideas

Sharing is caring

San Francisco – Uber and Parkmerced are offering new property tenants $100 a month if they agree to go car-free.

Uber : The New Value Economy : Parkmerced

Big Ideas

Ice queens

UK – Supermarket Iceland has joined the vlogger bandwagon by teaming up with parenting network Channel Mum.

Iceland : Channel Mum : Marketing

Big Ideas

Photo opportunity

US – New app Pay Your Selfie enables consumers to receive money for taking selfies that feature branded products.

Pay Your Selfie : Influencers : The New Value Economy

Big Ideas

Decoded Fashion London 2016: Show Review

The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.

Decoded Fashion London : Revelation Brands : Gen Viz

Big Ideas

Power to pedestrians

Barcelona – The city of Barcelona is undergoing a major restructuring in a bid to reduce traffic and create more pedestrian spaces.

Barcelona : Traffic : Placemaking

Big Ideas

Health Treat

Denmark – Health app Treat fights anti-inflammatory diseases such as psoriasis by providing users with a personal nutrition coach.

Treat : The Optimised Self : Personal Appsistants

Big Ideas

Workplace wellness

US – A collaboration between three US agencies has produced a new ratings system for workplace wellness.

Bleisure : Wellness : The Optimised Self

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