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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Big Ideas
A working reality
UK – Barclays has launched a work experience programme that uses virtual reality to teach transferable skills to young people.
Barclays
:
Recruitment
:
Virtual Reality
Big Ideas
Hello Alexa
New York – Triby is the first third-party connected home hub that uses Amazon’s Alexa Voice System as its user interface.
Triby
:
Amazon
:
Alexa
Markets
Branded Content Market: Part 2
For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.
Branded Content
:
Virtual Reality
:
Anti-authentic
Big Ideas
The connected car
UK – Jaguar Land Rover has teamed up with Silicon Valley start-up Tile on a system that enables users to find essential items such as keys and wall...
Land Rover
:
Connected Home
:
Silicon Valley
Big Ideas
Driving the future
US – Companies including Google, Ford, Uber and Volvo have joined forces to press the issue of autonomous vehicles in government.
Self-Driving Coalition For Safer Streets
:
Autonomous Vehicles
:
Lobby Group
Big Ideas
Plain english
Global – Mars Foods is to add recommendations to its packaging suggesting how frequently products should be consumed.
Mars Foods
:
Dolmio
:
Product Labelling
Markets
Branded Content Market: Part 1
Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.
Branded Content
:
Revelation Brands
:
Anti-authenticity Marketing
Big Ideas
Snap to apply
US – Digital agency Space150 invited students to apply for its summer internship scheme this year via Snapchat.
Space150
:
Recruitment
:
Hiring
Big Ideas
Night school
London – D&AD is launching a 12-week night school programme for young creatives that do not hold a formal degree.
D&AD
:
New Blood Shift
:
Night School
Big Ideas
Especially for you
Global – YouTube’s newly redesigned mobile app places greater emphasis on personal curation.
YouTube
:
Google
:
Artificial Intelligence
Big Ideas
Power to the people
Global – Playmoss is a new music service that places fans at the heart of the user experience.
Playmoss
:
Megasystem Curation
:
New Media Landscape
Big Ideas
Milan Salone 2016: Top Five Concepts
The focus of the Salone Internazionale del Mobile continues to shift away from traditional furniture design towards future scenarios and systems.
Milan Salone 2016
:
Concept Design
:
Explorium Retail
Big Ideas
Indexing transparency
UK – Published last week, the Fashion Transparency Index assesses brands’ knowledge of their supply chain processes.
Transparency
:
Supply Chain
:
Fashion Revolution
Big Ideas
Ultimatum time
Europe – Publishers are taking a tougher stance on readers that use ad-blocking software, with some positive results.
Ad-blockers
:
Online Media
:
Advertising
Big Ideas
Fast and curious
Global – Rightspeed is a new app that enables users to process audio at a faster rate.
Rightspeed
:
Radio Renaissance
:
Podcasts
Big Ideas
Pot-chain transparency
Oregon, US – Phylos Bioscience has created an interactive 3D map that represents the relationship between different genetic strains of cannabis.
Cannabis
:
Phylos Bioscience
:
Jessi Baker
Big Ideas
FashTech London Summit 2016: Review
The biggest names in fashion and technology came together earlier this month to discuss how to drive sustainability and create a seamless customer...
FashTech London Summit
:
Seamless Technology
:
Whole-system Thinking
Big Ideas
See and shop
US – Mobile app Project September bridges the gap between social media and e-commerce.
Project September
:
Mobile Commerce
:
Social Media
Big Ideas
Sun sale
US – Etsy is offering its sellers the opportunity to install discounted solar panels in an effort to offset the company’s carbon footprint.
Etsy
:
Geostellar
:
Solar Power
Big Ideas
San Fran solar
San Francisco – A new city ordinance means that every new building will now be required to have solar panels.
San Francisco
:
Solar Panels
:
Renewable Energy
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