Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

A working reality

Big Ideas

A working reality

UK – Barclays has launched a work experience programme that uses virtual reality to teach transferable skills to young people.
Barclays : Recruitment : Virtual Reality
Hello Alexa

Big Ideas

Hello Alexa

New York – Triby is the first third-party connected home hub that uses Amazon’s Alexa Voice System as its user interface.
Triby : Amazon : Alexa
Branded Content Market: Part 2

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.
Branded Content : Virtual Reality : Anti-authentic
The connected car

Big Ideas

The connected car

UK – Jaguar Land Rover has teamed up with Silicon Valley start-up Tile on a system that enables users to find essential items such as keys and wall...
Land Rover : Connected Home : Silicon Valley
Driving the future

Big Ideas

Driving the future

US – Companies including Google, Ford, Uber and Volvo have joined forces to press the issue of autonomous vehicles in government.
Self-Driving Coalition For Safer Streets : Autonomous Vehicles : Lobby Group
Plain english

Big Ideas

Plain english

Global – Mars Foods is to add recommendations to its packaging suggesting how frequently products should be consumed.
Mars Foods : Dolmio : Product Labelling
Branded Content Market: Part 1

Markets

Branded Content Market: Part 1

Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.
Branded Content : Revelation Brands : Anti-authenticity Marketing
Snap to apply

Big Ideas

Snap to apply

US – Digital agency Space150 invited students to apply for its summer internship scheme this year via Snapchat.
Space150 : Recruitment : Hiring
Night school

Big Ideas

Night school

London – D&AD is launching a 12-week night school programme for young creatives that do not hold a formal degree.
D&AD : New Blood Shift : Night School
Especially for you

Big Ideas

Especially for you

Global – YouTube’s newly redesigned mobile app places greater emphasis on personal curation.
YouTube : Google : Artificial Intelligence
Power to the people

Big Ideas

Power to the people

Global – Playmoss is a new music service that places fans at the heart of the user experience.
Playmoss : Megasystem Curation : New Media Landscape
Milan Salone 2016: Top Five Concepts

Big Ideas

Milan Salone 2016: Top Five Concepts

The focus of the Salone Internazionale del Mobile continues to shift away from traditional furniture design towards future scenarios and systems.
Milan Salone 2016 : Concept Design : Explorium Retail
Indexing transparency

Big Ideas

Indexing transparency

UK – Published last week, the Fashion Transparency Index assesses brands’ knowledge of their supply chain processes.
Transparency : Supply Chain : Fashion Revolution
Ultimatum time

Big Ideas

Ultimatum time

Europe – Publishers are taking a tougher stance on readers that use ad-blocking software, with some positive results.
Ad-blockers : Online Media : Advertising
Fast and curious

Big Ideas

Fast and curious

Global – Rightspeed is a new app that enables users to process audio at a faster rate.
Rightspeed : Radio Renaissance : Podcasts
Pot-chain transparency

Big Ideas

Pot-chain transparency

Oregon, US – Phylos Bioscience has created an interactive 3D map that represents the relationship between different genetic strains of cannabis.
Cannabis : Phylos Bioscience : Jessi Baker
FashTech London Summit 2016: Review

Big Ideas

FashTech London Summit 2016: Review

The biggest names in fashion and technology came together earlier this month to discuss how to drive sustainability and create a seamless customer...
FashTech London Summit : Seamless Technology : Whole-system Thinking
See and shop

Big Ideas

See and shop

US – Mobile app Project September bridges the gap between social media and e-commerce.
Project September : Mobile Commerce : Social Media
Sun sale

Big Ideas

Sun sale

US – Etsy is offering its sellers the opportunity to install discounted solar panels in an effort to offset the company’s carbon footprint.
Etsy : Geostellar : Solar Power
San Fran solar

Big Ideas

San Fran solar

San Francisco – A new city ordinance means that every new building will now be required to have solar panels.
San Francisco : Solar Panels : Renewable Energy
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