Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Pret a veg

Big Ideas

Pret a veg

London – Pret a Manger will open its first stand-alone vegetarian store in June 2016.
Pret A Manger : Vegetarian : Crowdsourcing
Millennials misunderstood

Big Ideas

Millennials misunderstood

US – New figures from the US Bureau of Labor Statistics reveal that the average 29-year-old is not college-educated and is more likely to live in t...
Millennials : The Just Nots : Suburban Living
Top of the pods

Big Ideas

Top of the pods

Global – MTV News has launched a series of podcasts aimed at young audiences.
MTV News : Gen Viz : Podcasts
Internet Age Media 2016 Review

Big Ideas

Internet Age Media 2016 Review

Institutions, from universities to design studios, are re-inventing their futures strategy in order to reconnect with key audiences.
Internet Age Media : Media Futures : Barcelona
Condé Nast Luxury Conference

Big Ideas

Condé Nast Luxury Conference

Seoul – The second Condé Nast International Luxury Conference has just drawn to a close in Seoul, and its location could not be more appropriate.
Conde Nast : International Luxury : Seoul
Dirty deal

Big Ideas

Dirty deal

US – Volkswagen plans to buy back diesel cars that have been designed to cheat emissions tests.
Volkswagen : Ground Zero Branding : Emissions Scandal
Milan Salone 2016: Top five spaces

Big Ideas

Milan Salone 2016: Top five spaces

Spatial narratives and curated environments stole the limelight from product launches at this year’s Salone Internazionale del Mobile.
Milan Salone 2016 : Atelier Biagetti : Nike
Breathless in Beijing

Big Ideas

Breathless in Beijing

China – The health risks of airborne pollution are driving increased sales of air purifiers among Chinese consumers.
Air Pollution : China : Air Purifiers
Cheap and cheerful

Big Ideas

Cheap and cheerful

US – Supermarket chain Whole Foods Market has announced the location of its first 365 by Whole Foods Market store, which will offer low prices on n...
365 By Whole Foods Market : Everyday Value : Food
Neighbourhood match

Big Ideas

Neighbourhood match

Global – Airbnb’s new booking app is designed to inspire people to connect more deeply with their holiday destination.
Airbnb : Brian Chesky : Glocalisation
Worth a thousand words

Big Ideas

Worth a thousand words

US – Microsoft has developed a visual storytelling system that uses artificial intelligence to describe the content of images.
Microsoft : Margaret Mitchell : Artificial Intelligence
Learning by breaking

Big Ideas

Learning by breaking

Global – Game developer Mojang is launching a new version of Minecraft especially for schools.
Minecraft: Education Edition : Mojang : EdTech
Unglue yourself

Big Ideas

Unglue yourself

UK – Glued is an app that gamifies digital downtime for the family.
Device Addiction : Digital Detox : New Sublimity
Watch and learn

Big Ideas

Watch and learn

UK – The BBC has launched iPlayer Kids, a new app available to download on tablets and smartphones.
BBC : Gen Viz : ​iPlayer Kids
WRC 2016: New mindsets

Big Ideas

WRC 2016: New mindsets

Dubai – Data is a currency, but only for certain consumers, according to a new study by marketing and loyalty analytics company Aimia  and Co...
Aimia : Ad-blocker Market : Global Loyalty Lens
Dressed by data

Big Ideas

Dressed by data

Stockholm – New fashion brand Ivyrevel uses algorithms and data analysis to create designs that are tailored to its customers.
Ivyrevel : Stockholm : Artificial Intelligence
WRC 2016: Shopper discontent

Big Ideas

WRC 2016: Shopper discontent

Dubai – Retailers across the globe are failing to meet consumer expectations, according to a new study by IBM.
IBM : The Explorium : Global Customer Experience
Workplace staples

Big Ideas

Workplace staples

Boston – In Workbar’s collaboration with office suppliers Staples co-working enters the big-box retail environment.
Staples : US : Workplace Futures
Ad-blocker Market

Markets

Ad-blocker Market

Now used by more than 200m people worldwide, ad-blockers pose a serious threat to the online publishing and advertising industries.
Ad Blockers : Ad Blocking : Advertising
Hail BMW

Big Ideas

Hail BMW

Seattle – BMW is set to be the first motor manufacturer to offer a car-booking service to rival Uber.
BMW : ReachNow : Seattle
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