Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Hail BMW

Big Ideas

Hail BMW

Seattle – BMW is set to be the first motor manufacturer to offer a car-booking service to rival Uber.
BMW : ReachNow : Seattle
Waste Warriors

Communities

Waste Warriors

Motivated, disciplined and inventive, Waste Warriors around the world are doing everything they can to clear clutter from their lives and reduce ...
Waste Warriors : Claire Sancelot : Erin Rhoades
Specialist takeover

Big Ideas

Specialist takeover

Stamford, US – A new report by Consumer Edge Research shows that traditional beauty retailers are losing market share to specialist chains and e-co...
Speciality Retail : Sephora : Ulta
Kiddie cuisine

Big Ideas

Kiddie cuisine

New York – Nibble & Squeak gives parents with toddlers access to the city’s more exclusive restaurants. 
Parenting : Dining Out : New York
Guardian Media Summit 2016: Review

Big Ideas

Guardian Media Summit 2016: Review

The publishing industry is championing creative intuition and long-term brand-building to connect with consumers on a deeper level.
Guardian Media Summit : Ad-blocking : Audiences
Style stream

Big Ideas

Style stream

Global – Amazon has launched a free-to-view daily live show covering fashion and beauty.
Amazon : Style Code Live : Fashion Retail
Staying power

Big Ideas

Staying power

Paris – French hotel group Accor has bought sharing economy house rental company OneFineStay for £117m.
Onefinestay : Accor : Sebel
In the Zone

Big Ideas

In the Zone

North America – Zone by adidas is a heart rate monitor that uses the Cloud to share a student’s personal fitness data with teachers.
Adidas : The Optimised Self : ZONE
Cosmoprof Worldwide Bologna 2016: Part 2

Big Ideas

Cosmoprof Worldwide Bologna 2016: Part 2

From ancient ingredients to DNA solutions, discover the breakthrough brands to watch and the latest innovations in skincare, colour cosmetics and h...
Cosmoprof : Skincare : Ayurveda
Chat away

Big Ideas

Chat away

Canada – Messaging app Kik is inviting brands to create their own chat bots in order to interact with users on its platform.
Generation D : Kik : Messenger
Sugar crash

Big Ideas

Sugar crash

Europe – Reducing sugar intake is a key concern among Europeans, according to a new survey by inulin producer Sensus.
Sensus : Sugar : Artificial Sweetener
Drawing the Ligne

Big Ideas

Drawing the Ligne

New York – Two former American Vogue editors aim to provide an alternative direct-to-consumer model with their new launch.
Seasonless Style : La Ligne : Vogue
Cold-press convenience

Big Ideas

Cold-press convenience

California – Juicero is a home cold-press juicing system that takes the time and effort out of sourcing and preparing fresh ingredients.
Juicero : Cold-pressed Juice : Farm-to-glass
Smooth operator

Big Ideas

Smooth operator

North America – Women’s lifestyle brand PopSugar wants to be the iTunes of fashion and accessories. 
POPSUGAR : Seamless Transactions : ShopStyle Checkout
Senior service

Big Ideas

Senior service

US – Flat Agers are the fastest growing age group of Airbnb hosts in the US, and use the platform as a second income stream.
Airbnb : The Flat Age Society : Sharing Economy
Internet Age Media 2016 Preview

Big Ideas

Internet Age Media 2016 Preview

Brand strategists, editors and creative directors will descend on Barcelona to discuss the future of media, learning and internet culture.
Internet Age Media : From Complexity To Emergence : The Hatch
Milan Salone 2016 Preview

Big Ideas

Milan Salone 2016 Preview

As the design world gears up for the 55th Salone Internazionale del Mobile, LS:N Global previews a selection of must-see exhibitions and product ...
Milan Salone Internazionale 2016 : Design : Convergence
Check-in chat

Big Ideas

Check-in chat

Global – Facebook’s Messenger app now integrates KLM flight information and boarding passes.
KLM : Facebook : Messenger
Snapchat sessions

Big Ideas

Snapchat sessions

India – Lovedoctor.in is a Snapchat channel that provides support for young victims of domestic abuse.
Lovedoctordotin : Snapchat : Domestic Abuse
Backseat coder

Big Ideas

Backseat coder

US – Uber is getting creative in a bid to recruit engineers by setting in-app quizzes that test passengers’ coding knowledge.
Uber : Code On The Road : Recruitment
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