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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Big Ideas
Tourist trap
Asia – As leisure travel increases the world over, tour operators are having to limit the number of people that can use their services.
Cultural Heritage
:
Tourism
:
Leisure
Big Ideas
Finders keepers
London – Start-up accelerator Founders Factory is using artificial intelligence to identify potential entrepreneurs.
Founders Factory
:
Tom Bowles
:
Entrepreneurialism
Big Ideas
Cosmoprof Worldwide Bologna 2016: Part 1
From Halal Solutions to Good Enough To Eat product lines, the rising trends spotted at this year’s Cosmoprof will help to signpost the future of ...
Cosmoprof
:
Bologna
:
Beauty
Big Ideas
Getting intimate
Global – A report on brand intimacy highlights the impact human emotions have on the consumer industries by examining intimacy through six measura...
Big Ideas
Headbanger
Australia – Samsung has designed a headband that monitors the impacts suffered by contact sports players.
Samsung
:
brainBAND
:
Concussion
Markets
Luxury Index 2015
LS:N Global plots the shifts in luxury in 2015 and identifies a market that is abandoning traditional signifiers such as wealth, permanence and sta...
The Luxury Index
:
New Luxury Millennials
:
Five Stages Of Luxury
Big Ideas
Chic catch
US – High-end hunting brands expect to benefit from young urbanites looking for the thrill of the catch.
Kuiu
:
Under Armour
:
Jason Hairston
Big Ideas
Mii too
Global – Nintendo is launching mobile gaming with Miitomo, a social messaging app letting people to interact using digital avatars.
Miitomo
:
Nintendo
:
Avatars
Big Ideas
Another bite
Texas – Casual dining chain TGI Fridays is attempting to attract ‘Millennial-minded’ customers with its latest redesign.
TGI Fridays
:
Dining
:
Casual
Big Ideas
Care to share
US – Furniture resale company Move Loot aims to address the frustrations of the sharing economy.
Move Loot
:
The Sharing Economy
:
Furniture
Big Ideas
Brawn is beautiful
London – IMG Models has announced the launch of Brawn, its plus-size division for men.
IMG
:
Brawn
:
Dressman
Big Ideas
SXSW Interactive 2016 Review: Part 2
Part two of our show review looks at the key take-outs from SXSW Interactive that will continue to resonate in 2016 and beyond.
Gen Z
:
SXSW
:
SXSW Interactive
Big Ideas
Food for thought
North America – Discount retailer Target has launched a Food + Future coLab incubator designed to help improve people's understanding of ...
Target
:
Food + Future CoLab
:
Food Futures
Big Ideas
Match-maker
London – A new web app makes it easier for brands to find the most appropriate YouTube stars to work with.
Peg
:
London
:
Nic Yeeles
Markets
Athleisure Market
Athleisure is now widely stocked, from Sports Direct to Selfridges, and the pervasive sports and casual apparel trend is not going away.
Athleisure
:
Health & Wellbeing
:
Fitness
Big Ideas
Access granted
Global – A new study reveals how consumers are using virtual private networks to browse online.
VPNs
:
GlobalWebIndex
:
Internet Users
Big Ideas
Message to the future
Belgium – The You have a Jack messaging app enables senders to choose when their messages can be opened.
Messaging
:
The Immortal Brand
:
Apps
Big Ideas
SXSW Interactive 2016 Review: Part 1
With no stand-out app or innovation, there was a subdued air at SXSW Interactive 2016, where brand activations mingled with panels on robots, artif...
SXSW Interactive
:
Robotics
:
SXSW Interactive 2016
Big Ideas
Fashion forward
Global – Yoox Net-A-Porter Group (YNAP) has turned to IBM to enhance its e-commerce experience.
Yoox Net-a-Porter
:
IBM
:
E-commerce
Big Ideas
The draught latte
North America – Coffee company La Colombe has launched a draught latte in a can.
La Colombe
:
Draft Latte
:
Food Futures
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