Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Tourist trap

Big Ideas

Tourist trap

Asia – As leisure travel increases the world over, tour operators are having to limit the number of people that can use their services.
Cultural Heritage : Tourism : Leisure
Finders keepers

Big Ideas

Finders keepers

London – Start-up accelerator Founders Factory is using artificial intelligence to identify potential entrepreneurs. 
Founders Factory : Tom Bowles : Entrepreneurialism
Cosmoprof Worldwide Bologna 2016: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2016: Part 1

From Halal Solutions to Good Enough To Eat product lines, the rising trends spotted at this year’s Cosmoprof will help to signpost the future of ...
Cosmoprof : Bologna : Beauty
Getting intimate

Big Ideas

Getting intimate

Global – A report on brand intimacy highlights the impact human emotions have on the consumer industries by examining intimacy through six measura...
Headbanger

Big Ideas

Headbanger

Australia – Samsung has designed a headband that monitors the impacts suffered by contact sports players.
Samsung : ​brainBAND : Concussion
Luxury Index 2015

Markets

Luxury Index 2015

LS:N Global plots the shifts in luxury in 2015 and identifies a market that is abandoning traditional signifiers such as wealth, permanence and sta...
The Luxury Index : New Luxury Millennials : Five Stages Of Luxury
Chic catch

Big Ideas

Chic catch

US – High-end hunting brands expect to benefit from young urbanites looking for the thrill of the catch.
Kuiu : Under Armour : Jason Hairston
Mii too

Big Ideas

Mii too

Global – Nintendo is launching mobile gaming with Miitomo, a social messaging app letting people to interact using digital avatars.
Miitomo : Nintendo : Avatars
Another bite

Big Ideas

Another bite

Texas – Casual dining chain TGI Fridays is attempting to attract ‘Millennial-minded’ customers with its latest redesign.
TGI Fridays : Dining : Casual
Care to share

Big Ideas

Care to share

US – Furniture resale company Move Loot aims to address the frustrations of the sharing economy.
Move Loot : The Sharing Economy : Furniture
Brawn is beautiful

Big Ideas

Brawn is beautiful

London – IMG Models has announced the launch of Brawn, its plus-size division for men.
IMG : Brawn : Dressman
SXSW Interactive 2016 Review: Part 2

Big Ideas

SXSW Interactive 2016 Review: Part 2

Part two of our show review looks at the key take-outs from SXSW Interactive that will continue to resonate in 2016 and beyond.
Gen Z : SXSW : SXSW Interactive
Food for thought

Big Ideas

Food for thought

North America – Discount retailer Target has launched a Food + Future coLab incubator designed to help improve people's understanding of ...
Target : Food + Future CoLab : Food Futures
Match-maker

Big Ideas

Match-maker

London – A new web app makes it easier for brands to find the most appropriate YouTube stars to work with.
Peg : London : Nic Yeeles
Athleisure Market

Markets

Athleisure Market

Athleisure is now widely stocked, from Sports Direct to Selfridges, and the pervasive sports and casual apparel trend is not going away.
Athleisure : Health & Wellbeing : Fitness
Access granted

Big Ideas

Access granted

Global – A new study reveals how consumers are using virtual private networks to browse online.
VPNs : GlobalWebIndex : Internet Users
Message to the future

Big Ideas

Message to the future

Belgium – The You have a Jack messaging app enables senders to choose when their messages can be opened.
Messaging : The Immortal Brand : Apps
SXSW Interactive 2016 Review: Part 1

Big Ideas

SXSW Interactive 2016 Review: Part 1

With no stand-out app or innovation, there was a subdued air at SXSW Interactive 2016, where brand activations mingled with panels on robots, artif...
SXSW Interactive : Robotics : SXSW Interactive 2016
Fashion forward

Big Ideas

Fashion forward

Global – Yoox Net-A-Porter Group (YNAP) has turned to IBM to enhance its e-commerce experience.
Yoox Net-a-Porter : IBM : E-commerce
The draught latte

Big Ideas

The draught latte

North America – Coffee company La Colombe has launched a draught latte in a can.
La Colombe : Draft Latte : Food Futures
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