Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Sending a message

UK – Amnesty International has joined forces with one of the world’s most popular ad blockers to spread the word about cybercensorship.

AdBlock : Amnesty International : Connection Denied

Big Ideas

Autumn/Winter 2016 Beauty Trends Overview

LS:N Global reveals the defining moments in beauty for autumn/winter 2016 from New York, Milan, London and Paris.

Beauty : Makeup : Hairstyle

Big Ideas

Fit for check-in

New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.

Hotels : New York : Fitness

Big Ideas

SXSW Interactive 2016: Dove

Austin – Dove has teamed up with Twitter to offer women an insight into how they talk about themselves and others online.

Dove : SXSW 2016 : Twitter

Markets

Video Games Market

Today’s video games industry is all about mobile gaming, eSports tournaments and augmented reality.

Video Games : ESports : Augmented Reality

Big Ideas

SXSW Interactive 2016: Cuban potential

Austin – Cubans are eager to invite brands and new commerce into their lives, according to a panel of experts at SXSW.

SXSW Interactive : Cuba : New Markets

Big Ideas

Bargain bottle

US – Wine e-retailer Winecrasher only reveals the name and label on its products after a sale has been made, allowing discounts.

Winecrasher : Online Retail : Wine

Big Ideas

Mobile majority

Global – The mCent marketplace enables mobile users in developing economies to earn free data by downloading sponsored apps.

Jana : Mobile Data : Apps

Big Ideas

Conscious Cities

Architecture is increasingly drawing on neuroscience to understand how we perceive and interact with spaces.

Architecture : Neuroscience : The E-motional Economy

Big Ideas

Moving on

Brisbane – Australian removals firm Supercheap Storage is helping victims of domestic violence to escape from their abusers.

Supercheap Storage : Brisbane : DVConnect

Big Ideas

SXSW Interactive 2016: Boys won’t be boys

Austin – Fewer than half of US teenagers identify as exclusively heterosexual, according to a new survey.

SXSW Interactive 2016 : Gender Fluidity : Neutral Culture

Big Ideas

SXSW Interactive 2016: Now you’re cooking

Austin – Nom is a new platform that enables anyone to become a cooking show host.

Nom : Live Streaming : Social Media

Big Ideas

SXSW Interactive 2016: IoT banking

Austin – Capital One Financial Corp is the first banking company to launch an app on Amazon Echo.

The Internet Of Things : IoT : Connected Devices

Communities

Gen Viz

Gen Viz is a global, liberal and visual-first tribe at the forefront of key emerging trends among Generation Z.

Gen Z : Teenagers : Teen

Big Ideas

SXSW Interactive 2016: Emoji linguistics

Austin – Emojis are not a new language, but serve as a visual supplement to the written word, according to linguist Gretchen McCulloch.

Swiftkey : Emojis : Visual Language

Big Ideas

Nomadic editorial

North America – Obsessee is a new magazine that will exist solely on social media platforms.

Obsessee : Gen Viz : Media

Big Ideas

Tech trip

Global – Google has launched a comprehensive travel-planning service for mobile that features price comparison, travel tips and bookable flights an...

Google : Destinations : Travel

Big Ideas

Seeking diversity

US – Parents spend more on brands that feature realistic families in their ad campaigns, according to BabyCenter.

BabyCenter : Johnson & Johnson : All In Advertising

Big Ideas

Digital helix

US – A new $999 genome-mapping service delivers results via a dedicated mobile app.

Veritas : MyGenome : USA

Big Ideas

Sleepover credit

France – Travel platform NightSwapping is bringing exchange value to the travel industry.

NightSwapping : Tinder : Travel App

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