Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Hype Market

From frenzied crowds outside Supreme stores to Yeezy sneakers reselling for more than 20 times their original retail price, the market for hype is ...

Fashion : Digital : Technology

Markets

African Fashion Market

From inclusive supply chains to the rise of e-commerce, Africa’s fashion market offers exciting opportunities for international and local brands.

Fashion : Apparel : Retail

Big Ideas

Will future smart homes enforce ethical consumption

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...

AI : Retail : Service

Big Ideas

Joseph Pine II on the future of experience

The next stage in the evolution of brand experiences will be about offering transformation.

Retail : Hospitality : Service

Big Ideas

Self-healing Materials

Self-healing materials will soon offer brands the opportunity to make their products far more resilient.

R&D : Material Futures : Apparel

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.

Retail : Digital : Advertising

Big Ideas

Nicole Pike on how brands should approach e-sports sponsorship

The vice-president of Nielsen Games on the need for brands to understand the diversity of the gaming demographic.

Gaming : Sports : Entertainment

Markets

Nightlife Market

Nightclubs have been given a new lease of life as collectives and night tsars take on the challenge of re-imagining the industry.

Hospitality : Youth : Entertainment

Big Ideas

Vector Newman on consumers outsmarting the system

The founder of private social network New Life explains why we need to stop living in a pre-internet world.

Youth Culture : Fashion : Retail

Big Ideas

Gaming as therapy

With an estimated global audience of between 2.2bn and 2.6bn people, the gaming industry presents a golden opportunity for brands, developers and...

Gaming : Digital : Tech

Markets

Healthcare Market

In the age of Civic Brands, a new generation of innovators are stepping in where governmental systems are failing to radically reshape the future o...

Health : Wellness : Healthcare

Markets

Female Futures

How will women thrive in a changing world?

Youth Culture : Generation Z : Identity

Markets

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.

China : Youth Culture : Fashion

Markets

Transcendent Wealth

Our special report examines how the definition of wealth is changing from the acquisition of physical signifiers of affluence to a more personal...

Luxury : Technology : Hospitality

Markets

Global Luxury Market 2017: Part 2

In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emer...

Luxury : Fashion : Advertising

Big Ideas

This wearable circuit is fully biodegradable

US – In a bid to tackle the rise of electronic waste (e-waste), Stanford University researchers have developed a semiconductor that can completely ...

Technology : Digital : Materials

Big Ideas

Pornhub launches interactive video content category

Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.

Technology : Digital : Media

Big Ideas

Berry-based juice could help to diminish the effects of air pollution

China – BerriQi contains boysenberries, which have been proven to reduce inflammation of the airways in pre-clinical trials.

Wellness : Food : Drink

Big Ideas

The ASA is clamping down on sexist ads

UK – The proposals will strengthen rules that represent activities appropriate for one gender, or those that mock stereotypical gender roles.

Advertising : Media : Culture

Big Ideas

Fino Paytech launches personable banking branches

India – The financial technology company has joined forces with Bharat Petroleum Corporation Limited to launch the Fino Payments Bank.

Finance : Banking : Culture

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