Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Workers are increasingly postponing their retirement

US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.

Workplace : Culture : Finance

Big Ideas

The US is funding brain-computer interfaces

US – The Defense Advanced Research Projects Agency (DARPA) is investing $65m in the technology.

Technology : Digital : Health

Big Ideas

Retailers should focus on womenswear to cut carbon emissions

UK – Women’s dresses and jumpers have the most profound environmental impact because of the way they are produced and the quantities sold, accordin...

Fashion : Retail : Sustainability

Big Ideas

Time travel banking app is ahead of the Curve

US -– The Curve app enables users to switch the account that payments are made from retrospectively.

Finance : Digital : Technology

Big Ideas

China cycles towards a cleaner future

China – Daan Roosegaarde has worked with bicycle-sharing start-up OFO to introduce his Smog Free Bike to China’s streets.

Technology : Design : Pollution

Big Ideas

Muji announces plans to open a hotel in 2019

Tokyo – The hotel will be situated above a new flagship Muji store.

Hospitality : Retail : Travel

Big Ideas

Ticketmaster pioneers ultrasonic smartphone tickets

US – The initiative enables concert-goers to verify their mobile ticket using their smartphone’s ultrasonic sound transmission.

Technology : Entertainment : Digital

Big Ideas

Google wants to improve human-machine relations

US – The mega-system’s People + AI Research initiative is designed to help people to better understand machine learning systems.

Technology : Digital : AI

Big Ideas

Solar paint turns water vapour into energy

Australia – Developed by researchers at the Royal Melbourne Institute of Technology, the paint absorbs water vapour and splits it to generate hyd...

Architecture : Design : Technology

Markets

Global Luxury Market 2017: Part 1

The luxury market is in a state of flux. Major players, confronted with the need to remain relevant and desirable, are changing their strategies to...

Luxury : Retail : Technology

Big Ideas

Sugar-averse consumers melt ice cream sales

Global – Sales of the frozen dessert have plummeted globally, according to research by Mintel.

Food : Luxury : Wellness

Big Ideas

Tencent restricts children’s gaming sessions

China – The internet and social media giant wants to curb addiction to its most popular game.

Media : Digital : Technology

Big Ideas

Uber remains Millennials’ favourite brand

Global – Despite a backlash against the company, Uber’s customer base is growing, according to the YouGov BrandIndex.

Advertising : Branding : Automotive

Big Ideas

European Parliament calls for easier product repairs

Global – The European Parliament is calling for measures to ensure longer product lifespans and make repairs easier.

Technology : Design : Digital

Markets

Smog Life: Toolkits

The actionable insights brands need to consider when responding to the air pollution crisis.

Sustainability : Retail : Health And Wellness

Big Ideas

Pollution capitals: Paris

Paris – With around 48,000 premature deaths a year attributed to air pollution by France’s public health authority, the problem is becoming increas...

Technology : Digital : Health

Big Ideas

How to build a smog-free city

We catalogue five brands developing new technologies, devices and materials to help build a cleaner urban environment.

Sustainability : Urbanism : Architecture

Big Ideas

Sephora moves to sell crowdsourced beauty products

Global – The beauty retailer will stock five of collaborative beauty brand Volition’s best-selling products.

Beauty : Digital : Retail

Big Ideas

Volvo announces its move to electric

Global – All of the car manufacturer’s vehicles will be fully electric or hybrid from 2019.

Auto : Sustainability : Technology

Communities

Young Vietnamese Luxurians

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...

Luxury : Vietnam : Vietnamese Luxurians