Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Omni facilitates the sharing of stored items

San Francisco – On-demand storage start-up Omni enables users to rent out their stored items to the local community.

Retail : Fashion : Interiors

Big Ideas

This AI system can detect poverty-stricken areas

US – Penny uses satellite imagery data to predict the quality of life in an urban environment.

Technology : Digital : Artificial Intelligence

Communities

Mexican Luxurians

From supporting local designers to connecting with the region’s rich artisanal culture, this tribe of consumers approach luxury wit...

Mexican Luxurians : Mexico : Luxury

Big Ideas

MissionU announces industry-focused curriculum

San Francisco – The programme is designed to give students the skills and experience they need to launch their career.

Educational : Digital : Technology

Big Ideas

Italbugs is looking to make silkworm waste edible

Italy – The company wants to repurpose waste silk from the fashion sector in order to create a high-protein flour.

Food : Fashion : Wellness

Markets

Luxury Futures: Index: 2017

Based on Maslow’s Hierarchy of Needs, the Luxury Index tracks the luxury consumer’s development through five stages – from the acquisition-obse...

Luxury Index

Big Ideas

Food bank use in the UK is on the rise

UK – A new study by Oxford University warns of mounting poverty due to welfare changes.

Food : Finance : Culture

Big Ideas

Cruise ships produce dangerously high amounts of pollution

Global – Levels of on-board ultra-fine particle pollutants are causing concern among medical scientists and environmentalists.

Travel : Hospitality : Pollution

Big Ideas

Nike+ is using AR to re-imagine the sneaker drop

New York – By pointing their camera at particular real-life objects, users of the SNKRS app can buy limited-edition products.

Digital : Fashion : Retail

Big Ideas

Google develops a new virtual reality ad format

US – The concept was created by Area 120, Google’s internal workshop for the development of experimental ideas.

Advertising : Digital : Technology

Big Ideas

Panasonic unveils new deodorising coat hanger

Osaka – The hanger is said to eliminate all odour, as well as any pollen on the garment.

Technology : Fashion : Digital

Big Ideas

Investment tool Wahed is compliant with Sharia law

US – The platform uses algorithms and digital investment resources to open up investment opportunities for Muslims.

Finance : Digital : Technology

Big Ideas

Pollution capitals: Bangalore

Bangalore, India – Billed as India’s Silicon Valley, Bangalore’s rapid population expansion to more than 8.5m inhabitants is having an increasingly...

Wellness : Beauty : Bangalore

Big Ideas

Room to breathe

With air quality issues now dissuading tourists from visiting some of the world’s most popular cities, hotels have to make clean air a core part ...

Wellness : Architecture : Hospitality

Big Ideas

Yoox Net-a-Porter opens London technology hub

London – The space will accelerate new innovations and technologies.

Fashion : Luxury : Digital

Big Ideas

US census data shows most future-facing counties

US – The New York Times used the resource to determine where in time each county stands.

Culture : Finance : The New York Times

Big Ideas

Publicis plans AI-powered professional assistant

Global – The platform has been devised to help the advertising and communications company’s 80,000 employees work more collaboratively.

Workplace : Artificial Intelligence : Technology

Big Ideas

The People’s Bank of China trials a new digital currency

China – The state-owned bank is testing a prototype cryptocurrency through simulated transactions with domestic commercial banks.

Finance : Cryptocurrency : Digital Currency

Big Ideas

Stanford psychologists have created an AI shrink

US – The Woebot chatbot uses talk therapy to treat patients.

Digital : Health And Wellness : Technology

Big Ideas

Consumers turn to Whatsapp as a trusted news source

Global – Disillusioned by public social media platforms, people are searching for news on the private messaging channel.

Media : Digital : Technology