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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Markets
Luxury Pilgrims
Religious pilgrimage has never been so popular in India. In 2010, more than 650m Hindu and Sikh worshippers set off to pilgrimage sites across the ...
Religion
:
Hindu
:
Sikh
Big Ideas
Men spend more on luxury than women in China
Men spend more on luxury than women in China
China
:
Male Shoppers
:
Landmark Men
Big Ideas
Aesop’s twin retail concept is born in Sydney
Aesop’s twin retail concept is born in Sydney
Aesop
:
Cosmetics
:
Technology
Big Ideas
Luxury footwear brands net growing share online
Luxury footwear brands net growing share online
Louis Vuitton
:
Dior
:
Dolce & Gabbana
Big Ideas
New services an instant hit with luxury consumers
New services an instant hit with luxury consumers
Iphone
:
David Yurman
:
James Cohan Gallery
Big Ideas
Men must earn the right to date Chinese women
Men must earn the right to date Chinese women
China
:
Homeownership
:
Home Ownership
Big Ideas
China offers incentives to boost consumption
China offers incentives to boost consumption
China
:
Economy
:
Consumption
Big Ideas
Detroit Auto Show 2012 Preview
Despite competition from Los Angeles, and to a lesser extent New York, the Detroit Auto Show – which opens to the public on 14 January – remains th...
Cars
:
Automobile
:
Supercars
Big Ideas
Record year for Rolls-Royce amid bespoke demand
Record year for Rolls-Royce amid bespoke demand
Rolls-Royce
:
Bespoke
:
Cars
Big Ideas
New flavours add spice to US whiskey market
New flavours add spice to US whiskey market
Whiskey
:
Jim Beam
:
Jack Daniels
Big Ideas
M-commerce gives US consumers the upper hand
M-commerce gives US consumers the upper hand
M-commerce
:
Shopping
:
Digital
Big Ideas
Mobile apps prompt spontaneous hotel bookings
Mobile apps prompt spontaneous hotel bookings
Mobile
:
Priceline
:
Spontaneity
Big Ideas
Public project shows life is tweet in Sweden
Public project shows life is tweet in Sweden
Sweden
:
Tourist Board
:
Curators Of Sweden
Big Ideas
US health programme keeps Boomers fit for work
US health programme keeps Boomers fit for work
Boomers
:
Retiremant
:
Craftsmanship
Big Ideas
Brazilian e-commerce is in a different class
Brazilian e-commerce is in a different class
Latin American
:
Brazi
:
E-commerce
Big Ideas
App makes booking flights a social experience
App makes booking flights a social experience
Malaysian Airlines
:
Facebook
:
MH Buddy
Big Ideas
2012 International CES Preview
This year’s International Consumer Electronics show in Las Vegas is likely to be a slimmed-down affair, with super-thin 3D TVs and ultrabooks set t...
Self-Quants
:
Tablets
:
Computing
Big Ideas
Online shoppers have four-minute tipping point
Online shoppers have four-minute tipping point
E-commerce
:
Security
:
Shopping
Big Ideas
Young Pakistanis acquire more Western tastes
Young Pakistanis acquire more Western tastes
Fast Food
:
Lahore
:
Karachi
Big Ideas
Tokyo Motor Show 2011 review
Tokyo was reaffirmed as one of the leading international motor shows in 2011 with 53 world premiere models and visitor attendance up by 37% compare...
Cars
:
Automobile
:
Japan
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