Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Italians demand ice cream in time of austerity

Big Ideas

Italians demand ice cream in time of austerity

Italians demand ice cream in time of austerity
Traditional : Gelato : Consumer Spending
Nissan creates new iPhone case from scratch

Big Ideas

Nissan creates new iPhone case from scratch

Nissan creates new iPhone case from scratch
Advanced Softmaterials : Nissan : Scratch Shield
Facebook branches out with professional apps

Big Ideas

Facebook branches out with professional apps

Facebook branches out with professional apps
Facebook : Apps : Social
Denim and sports brands celebrate urban cyclists

Big Ideas

Denim and sports brands celebrate urban cyclists

Denim and sports brands celebrate urban cyclists
Commuter : Levi's : Puma
Just Nots continue to face economic squeeze

Big Ideas

Just Nots continue to face economic squeeze

Just Nots continue to face economic squeeze
Recession : Disposable Income : Resolution Foundation
BRIC consumers fuel rise in hybrid car ownership

Big Ideas

BRIC consumers fuel rise in hybrid car ownership

BRIC consumers fuel rise in hybrid car ownership
BP : Hybrid : Cars
Shoppers buy more on tablets than other devices

Big Ideas

Shoppers buy more on tablets than other devices

Shoppers buy more on tablets than other devices
E-commerce : Mobile Devices : Adobe
Chinese consumers drive record cognac sales

Big Ideas

Chinese consumers drive record cognac sales

Chinese consumers drive record cognac sales
Cognac : China : France
First-class fine dining takes off onboard Etihad

Big Ideas

First-class fine dining takes off onboard Etihad

First-class fine dining takes off onboard Etihad
Etihad : Airlines : Chef
Thomson coasts towards budget cruise market

Big Ideas

Thomson coasts towards budget cruise market

Thomson coasts towards budget cruise market
Thomson : Cruises : Budget
CES Review Part 1: bigger screens and thinner PCs

Big Ideas

CES Review Part 1: bigger screens and thinner PCs

The 2012 International Consumer Electronics Show (CES) was all about size. The exhibition was bigger than ever, attracting 153,000 visitors, includ...
Ultrabook : LG : Tv
UK consumers increase brand repertoire

Big Ideas

UK consumers increase brand repertoire

UK consumers increase brand repertoire
Food : Mass Market : Hi-lo
Men’s Luxury Retail

Markets

Men’s Luxury Retail

Global – Men continue to receive greater attention from retailers as luxury brands and department stores open dedicated men’s outlets, looking to t...
China : Japan : Valentino
Considered consumption all to the good in UK

Big Ideas

Considered consumption all to the good in UK

Considered consumption all to the good in UK
Sustainability : Environment : Carbon Footprint
Women share clothes following royal example

Big Ideas

Women share clothes following royal example

Women share clothes following royal example
Sharing : Recycle : Re-commerce
Social media a big plus for the new Cadbury bar

Big Ideas

Social media a big plus for the new Cadbury bar

Social media a big plus for the new Cadbury bar
Cadbury : Google+ : Social
Web reviews add transparency to Four Seasons

Big Ideas

Web reviews add transparency to Four Seasons

Web reviews add transparency to Four Seasons
Four Seasons : Trip Advisor : Curated Content
More turn to social media for customer service

Big Ideas

More turn to social media for customer service

More turn to social media for customer service
Twitter : Conversocial : Complaints
Luxury Pilgrims

Markets

Luxury Pilgrims

Religious pilgrimage has never been so popular in India. In 2010, more than 650m Hindu and Sikh worshippers set off to pilgrimage sites across the ...
Religion : Hindu : Sikh
Men spend more on luxury than women in China

Big Ideas

Men spend more on luxury than women in China

Men spend more on luxury than women in China
China : Male Shoppers : Landmark Men
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