Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

New doll steps into body image debate over Barbie

The Lammily doll has the proportions of an average American teen

Big Ideas

SELF magazine launches frozen food line

Magazine SELF is launching a line of frozen ready-made meals

Conde Nast : Frozen Meals : Diet

Big Ideas

Stockholm Design Week 2014: Top 10

Stockholm Design Week offered a diverse series of exhibitions and events this year. Ranging from video installations in large branded showrooms to ...

Furniutre : Nordic : Experimental

Big Ideas

Collaborative economy set to whip brands into shape

More people are choosing to share between themselves

Collaborative Consumption : Patagonia : EBay

Big Ideas

Questioning increases in luxury-goods prices

Consumers are turning away from luxury goods as prices soar

No Frills Affluents : Luxury Goods : Luxury Institute

Big Ideas

SXSW Interactive 2014 Preview

As leaders in creative industries gather at South by Southwest Interactive for a week of inspiration, fellowship and breakfast tacos, LS:N Global...

South By Southwest Interactive : SXSW : SXSW Interactive

Markets

Muslim consumer market

The global Muslim population – which comprises 1.6bn people, according to the Pew Research Center – is enjoying greater wealth than ever before.

Pew Research Center : Middle East : South East Asia

Big Ideas

EuroShop 2014: Part 1

The retail design world gathered again last week in Düsseldorf for the EuroShop trade fair, and visitors and exhibitors were in a significantly m...

Shopfitting : Display : Dusseldorf

Big Ideas

New Samsung smartphone puts focus on health and fitness

Samsung is making a concerted push into health and fitness with its new smartphone model, the Galaxy S5

Samsung : Smartphones : Body Temples

Big Ideas

Private-jet company makes luxury budget

Wijet is a pared-back private-jet airline

Luxury Travel : No Frills Affluents : Private Jets

Big Ideas

Start-up returns control over data to consumers

Every day, as people purchase products, click on online advertisements and post on social media, their data is being tracked.

Datacoup : Privacy : Data

Big Ideas

How artificial intelligence will change elderly care

Elderly people could be taken care of by artificially intelligent virtual companions by 2020

Responsive InTeractive Advocate : RITA : The Flat Age Society

Big Ideas

Enfield unveils plan to be garden of London

The London borough of Enfield is launching a local produce project

Garden Enfield : Local Food : Cooperative Gardening

Big Ideas

Adventure game teaches social and emotional skills

A new iPad game combines emotional learning and play

Digital Natives : IPad Games : Education

Big Ideas

Retailers yet to meet demand for digital services

Study shows retailers not meeting needs of omni-channel consumers

Commuter Commerce : The Tomorrow Store : Retail Experience

Big Ideas

Sexy-genarians to model for beauty ad campaigns

Two sexagenarian actresses headline campaigns for high-profile beauty brands

NARS : Marc Jacobs : Reality Check Branding

Big Ideas

Internet-first television content on the rise

BBC iPlayer is to broadcast three original short films in March

Transmedia Futures : BBC : Netflix

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...

Boomers : Simon Stacey : Household Design

Big Ideas

Most US university students use Snapchat daily

More than three-quarters of US college students use Snapchat daily

SnapChat : Social Networks : College Students

Big Ideas

Digital overload turns consumers from ‘always-on’ to ‘on/off’

Britons are seeking calmer visual digital experiences

Digital Detox : The New Sublimity : OMD

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