Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Jubilee conference to celebrate women in food

Cherry Bombe magazine organises conference for women in food

Food : Cherry Bombe : Printed Media

Big Ideas

Analysing Twitter conversations around brands

Twitter conversations follow predictable patterns, according to a new study

Pew Research Internet Project : Twitter : Twitter Maps

Big Ideas

Google explores 3D mapping with prototype phone

Google’s Project Tango will let mobile users 3D-map their surroundings

The Internet Of Things : Mobile Phones : Project Tango

Big Ideas

Poll finds teenagers are more than their stereotypes

A new report reveals that today’s young people are more socially active and politically engaged than ever before

Demos : Teenagers : Generation D

Big Ideas

Arabica coffee – a luxury good of the future?

Arabica coffee is under threat from environmental change

Coffee : Luxury : Latin America

Big Ideas

Bitcoin ATMs open in two US cities

Two Bitcoin ATMs have opened in the US

Bitcoin : Currency : Virtual Currency

Big Ideas

Instagram’s growth presents opportunity for brands

Instagram is on track to become the world’s most powerful social platform

Instagram : Social Networks : Smartphones

Communities

FABs

Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These...

FABs : Luxury : Baby Boomers

Big Ideas

Philips launches lighting for targeted grocery shopping via mobile

Philips launches an intelligent LED lighting system for grocery retailers

Philips Electronics : Retail : The Tomorrow Store

Big Ideas

Bates Motel website invites fans into mysterious world

A&E has created an interactive website to promote its show Bates Motel

Bates Motel : A&E : Television

Big Ideas

Better-educated women in US are marrying down

Women today are marrying down in terms of education more often than men

The Athena Woman : XXVXY : Marriage

Big Ideas

US companies prove the power of good design

Good design means good business, according to a new study

Design : Retail Experience : Starbucks

Big Ideas

Verizon Wireless store features experiential pods

Verizon Wireless is inviting consumers to come and play with its products in its new Minneapolis flagship store, which opened in late 2013.

Verizon : Verizon Wireless : Technology

Big Ideas

The best pop-ups at New York Fashion Week

LS:N Global visited several pop-up stores during New York Fashion Week. Four of them stood out as fresh and innovative approaches to the concept.

New York : New York Fashion Week : Shipley & Halmos

Big Ideas

Target pins hopes on the top Pinterest pinners

Pinterest : Target : Discount Shopping

Big Ideas

Retail analysis: Selfridges Festival of Imagination

Selfridges continues to use retail theatre for its latest campaign: The Festival of Imagination.

Selfridges : High Street Retail : Retail Experience

Big Ideas

Innovative Chicago vending machine sells fresh salads

Imagine combining the wholesomeness of fresh vegetables with the convenience of a vending machine. One US-based company has done it with kiosks tha...

Convenience Food : Vending Machine : Chicago

Big Ideas

Recession makes Millennials conservative on risk

The financial crisis has bred a highly conservative attitude to money in young people, according to a survey by Swiss bank UBS.

Finance : USA : Money

Big Ideas

Getty and Lean In create photo library without gender clichés

The Athena Woman : Lean In : XXVXY

Big Ideas

Hangover doctor service is launched in New York

Traditional cures for hangovers range from drinking a concoction of raw egg and Worcestershire sauce to taking a long shower followed by lots of bl...

IV Doctor : Hangover : Medicine

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