New York – Ami Colé is an ascending Black-owned beauty brand providing women of colour with non-toxic, high-quality cosmetics.
Initially launched with three products – its Skin-Enhancing Tint to even out skin tone, a nourishing Lip Treatment Oil and a Light-Catching Highlighter – the brand focuses on enhancing natural beauty and skin appearance, using ingredients like baobab seed oil extract, which is native to Sub-Saharan Africa.
The brainchild of Diarrha N’Diaye, a first-generation Senegalese-American, Ami Colé is described as celebrating melanin-rich skin in all of its excellence. ‘After all these years there is still a lack of elevated women of colour brands telling relatable stories and offering non-toxic, quality beauty products. There are even fewer [direct-to-consumer] brands,’ says N’Diaye, the brand’s CEO. ‘Ami Colé is about discovering, defining, celebrating and exploring the excellence of those with melanin-rich skin, and using nourishing, non-toxic ingredients.’
Ami Colé represents a new generation of Black beauty founders and brands claiming space in the mainstream beauty market. For more case studies, explore Reclaiming Black Beauty.