Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector.

News 18.05.2020

Need to Know

Lumasol gets smart with safe suncare, Squadded makes online shopping social and consumers’ contradictory purchasing behaviour.

Sukha simplifies at-home smear tests

At-home HPV testing by Sukha
At-home HPV testing by Sukha
At-home HPV testing by Sukha

Bath, UK – Design studio Matter studio has launched a series of design concepts to enable at-home HPV testing.

Called Sukha, the three concept designs were created to take the routine procedure of smear testing out of the doctor's surgery, opening up dialogue on how design can simplify a common medical process.

Created to mirror the accessibility of familiar sanitary products, the three designs include a compact applicator with absorbent swab; a smart device providing digital feedback for at-home reassurance; and a silicone moulded applicator that fits on the finger for more tactile testing. As well as empowering women to take testing into their own hands, the at-home convenience aims to encourage more women to be tested more regularly.

The next generation of diagnostic devices are being developed with a design-led approach for consumers and healthcare professionals alike. For more, read our macrotrend Certified Wellness.

Lumasol’s suncare for smart sunbathers

 Lumasol, US Lumasol, US
 Lumasol, US Lumasol, US

US – Lumasol has launched a suncream mist complete with a smart engine and wristband that reminds users to re-apply the product.

Designed to inform and safeguard the skin health of users, Lumasol offers a technology-based solution to suncare. Consumers can apply the SPF mist before or after make-up. Then, a corresponding wristband changes colour when exposed to UV light, reminding them to re-apply in accordance with US Food and Drug Administration recommendations.

‘The sun is an integral part of our lives, boosting happy hormone levels, and vitamin D, but it also has its negative effects,’ explains Sophia Hutchins, founder and CEO of Lumasol. ‘Re-application is so essential but it’s the part that falls off. Lumasol solves this to protect people and encourage protected sun exposure.’

With a growing awareness of the relationship between the sun and skin health, suncare is becoming increasingly important for consumers looking for protective skincare solutions.

This app throws shopping parties for fashion squads

Global – Squadded is a Google Chrome extension that enables users to shop together on major fashion e-commerce sites.

Taking inspiration from the social experience of group shopping trips, Squadded replicates the communication, advice and atmosphere of physical shopping with a concept dubbed the ‘shopping party’. When adding the extension to their browser, friendship groups can shop together on sites such as ASOS, Boohoo and Missguided – with the list expanding based on user requests.

‘Sharing your findings, asking the opinion of your friends, taking inspiration from the looks on social media communities, that is what is changing a simple online visit to a shopping experience,’ notes Squadded in a press release.

As we explore in Community Commerce, innovative retail concepts are on the rise as consumers seek new ways to discover and share products.

Squadded

Stat: Eco-conscious consumers are contradictory

See You Tomorrow resale store by Nordstrom See You Tomorrow resale store by Nordstrom

According to a study by Ipsos, climate change remains a concern for global citizens – with two thirds agreeing that the issue is just as serious as Covid-19.

This environmental concern extends to their purchasing behaviours, with 52% of respondents saying they would probably avoid buying new goods in the year ahead, choosing to mend what they already have or buy second-hand products instead.

However, the study also found that consumers are no more likely to change their environmental behaviour than they were six years ago. Across a range of environmental behaviours, as many as two fifths globally feel they are already doing as much as they possibly can on specific behaviours, such as recycling and saving energy at home.

While some consumers are displaying positive attitudes towards living more sustainability, many would benefit from improved brand communication and education on eco-friendly purchasing.

Neozempic Futures

Big Ideas

Neozempic Futures

The overnight success of Ozempic and similar medication has revolutionised the weight loss market, but the weekly injection is on its way to reshap...
Ozempic : Weight-loss Market : Obesity
Longevity Skincare

Viewpoints

Longevity Skincare

Fjör founder Natalie Enslöw and scientific lead Mats Clarsund tell LS:N Global about Fjör, a medi-beauty line inspired by wound healing science and...
Beauty : Skincare : ​Fjör
Skintellectual Bodycare

Markets

Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty : Bodycare : Health And Wellness
Curated Clutter

Micro Trends

Curated Clutter

Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.
Fashion : Pop Culture : Marketing
Guochao Wellness

Markets

Guochao Wellness

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...
China : Guochao : Luxury
Next-Gen Hair Accessories

Markets

Next-Gen Hair Accessories

Between AI, rentals and banana fibres, innovative Black-owned businesses are weaving a dynamic future for the wigs and hair extensions market.
Wig : Natural Hair : Haircare
CES 2024: Smart Living Futures

Big Ideas

CES 2024: Smart Living Futures

The 100th edition of the Consumer Electronics Show (CES) peeled back the curtain on life in the 2030s, where flying electric vehicles, intelligent ...
Technology : CES 2024 : Automotive
Brand Innovation Debrief: Elf Beauty

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...
Beauty : Gen Z : E.l.f Beauty
Saudi Arabia: Luxury Beauty & Wellness

Markets

Saudi Arabia: Luxury Beauty & Wellness

Our latest report explores Saudi Arabia’s commitment to fostering a health renaissance, with high-end retreats and holistic beauty brands all on th...
Wellness : Beauty : Health
Future Forecast 2024: Beauty

Micro Trends

Future Forecast 2024: Beauty

Trends in the beauty sector are being turbocharged by TikTok, creating a large pool of consumers for whom the line between their real and filtered ...
Beauty : Future Forecast : Reports
Revolutionising Beauty for Climate Change

Big Ideas

Revolutionising Beauty for Climate Change

A new climate-adapted beauty paradigm is under way. It is embracing adaptation instead of inclusivity, and is one in which dirt, sweat and bacteria...
Beauty : Wellness : Sustainability
Accredited Advice

Micro Trends

Accredited Advice

Emerging intelligent analysis and review tools are supporting underserved beauty consumers with more accurate haircare recommendations.
Beauty : Health & Wellness : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more