News 29.01.2021

Need to Know

Furniture designed for fitness, life-long fertility tracking comes home and IT leaders forecast a bright future for biometric security.

H-O-TT designs furniture for active homebodies

Furfit by H-O-TT, Amsterdam
Furfit by H-O-TT, Amsterdam
Furfit by H-O-TT, Amsterdam

Amsterdam – Design studio H-O-TT's conceptual furniture range doubles as fitness equipment for homebodies.

The Furfit collection presents five ways that furniture could serve a dual purpose as gym equipment, opening up the potential of home workouts for people with limited living space. The designs include a high stool that can be turned on its side and used as a curl barbell and a side table that doubles as a kettlebell.

With gyms remaining closed in many countries, Furfit is a response to the rise in makeshift at-home gym kit, taking instead a design-centric approach. Luca Beltrame, founder of H-O-TT, explains: ‘Living in a typical Dutch apartment, the space to work out wasn't generous, so we started to think about a way to upscale our living room and find an active use for the pieces of furniture that were otherwise limiting our movements.’

People’s home environments have taken on new purposes during the pandemic, prompting a wave of Fulfilment Furnishings that place wellbeing at the fore.

Eli unlocks at-home hormone testing

Eli, Canada Eli, Canada
Eli, Canada Eli, Canada

Canada – The Eli device offers sophisticated at-home hormone testing to give women greater insight into their health.

Aiming to help women make informed decisions and avoid unnecessary medication or invasive procedures, its device and corresponding app take a two-fold approach to tracking users' daily hormone profiles. Using a saliva sample, the small device captures hormone levels, working in tandem with a smartphone app to visualise data from the sample and deliver daily insights personalised to each user's health profile.

While the app can be used to track fertility, the start-up has wider ambitions for its technology, hoping to offer women a longitudinal hormone dataset at every life stage, from puberty to menopause. ‘Hormones are core to women's fertility and general health, yet they remain a black box. We are unlocking that box and empowering women to have access to their own hormone data daily,’ says Marina Pavlovic Rivas, CEO and co-founder of Eli.

While hormone trackers become more sophisticated – and in some cases, relied upon as contraception – the lines can blur between trust in technology and human responsibility. For more, read our Opinion piece.

A shampoo paste for convenient eco-beauty

Waterless Hair Care by Everist, Toronto Waterless Hair Care by Everist, Toronto

Toronto – Zero-waste beauty brand Everist is launching a range of hair concentrates that provide a sustainable alternative to traditional shampoo and conditioner.

The waterless concentrates take the form of a cream paste and contain coconut-derived cleansers, aloe vera, peppermint, alma and rosemary oils. While many hair products rely on water as a foundation ingredient, Everist’s formulations are activated with water while users are showering.

Moving away from the inconvenience of shampoo bars – which are often difficult to travel with and store in bathrooms – the concentrates are available in recyclable aluminium tubes.

‘Our approach is not to solely focus on the desire to be conscious, but to have formulas that are best-in-class and maintain sustainability throughout their entire product lifecycle,’ explains Jayme Jenkins, chief brand officer. ‘Our haircare concentrates will change the way people look at eco-beauty.’

As the cosmetics industry wakes up to the impact of water-heavy product formulations, beauty brands are innovating to provide waterless alternatives.

Stat: The future of data security lies in DNA

Face To Face by Ningly Zhu Face To Face by Ningly Zhu

Based on research by Cloud security firm Trend Micro, 24% of IT leaders claim that by 2030, data access will be linked to biometrics or DNA data, making cybersecurity hacks virtually impossible.

Of those surveyed, 32% believe that technology will eventually automate cybersecurity, resulting in little need for human interaction. In addition, 15% of IT workers predict that by 2025 security will be self-managing and automated using artificial intelligence (AI).

Leaders at Trend Micro, however, believe that people will remain integral to the defence against cyberattacks. ‘While AI is a useful tool in helping us to defend against threats, its value can only be harnessed in combination with human expertise,’ explains Bharat Mistry, technical director at Trend Micro.

As we look to the future, biometric data will become more widely adopted to make personal data and digital systems impenetrable. Read our Corporeal Privacy for more case studies.

Previous News Articles
Beame unveils colour-changing UV stickers for effortless SPF re-application

News

Beame unveils colour-changing UV stickers for effortless SPF re-application

Sunscreen start-up Beame has unveiled Under the Spotlight, a set of colour-changing UV detection stickers that tell wearers exactly when to re-appl...
Beauty : Health : Wellness
Mars backs gene-edited cocoa for climate-resilient chocolate

News

Mars backs gene-edited cocoa for climate-resilient chocolate

Confectionery brand Mars is teaming up with biotech firm Pairwise to accelerate the creation of climate-resilient cocoa using CRISPR-based gene edi...
Mars : Chocolate : Cacao
Stat: British beauty and personal care sector outpaces the UK economy

News

Stat: British beauty and personal care sector outpaces the UK economy

According to the latest The Value of Beauty report by the British Beauty Council, the beauty and personal care sector contributed £30.4bn ($41.2bn,...
Beauty : Retail : Personal Care
TikTok top-selling beauty brand P.Louise to open immersive flagship store

News

TikTok top-selling beauty brand P.Louise to open immersive flagship store

Make-up brand P.Louise is set to open its first fully immersive store in Manchester Trafford Palazzo in autumn 2025.
Retail : Beauty : Pop Culture & Media
Kiehl’s teams up with Fortnite to make suncare part of play

News

Kiehl’s teams up with Fortnite to make suncare part of play

Cosmetics brand Kiehl’s is breaking new ground with a four-week activation inside online video game Fortnite, aiming to embed sun safety into gamin...
Kiehl’s : Suncare : Suncare Market
Stat: High churn rates threaten subscription services

News

Stat: High churn rates threaten subscription services

According to a new survey in the US and Europe from Recurly and Hanover Research, 66% of all cancellations occur within the first 12 months of a su...
Retail : Technology : Subscriptions
The Future Laboratory unveils Innovation Debrief 2025–2026 at Breakfast Briefing

News

The Future Laboratory unveils Innovation Debrief 2025–2026 at Breakfast Briefing

The Future Laboratory, alongside the team behind its trends intelligence platform LS:N Global, hosted its quarterly members-only Breakfast Briefing...
The Future Laboratory : Innovation Debrief 2025–2026 : Breakfast Briefing
AI physiotherapy clinic halves waiting time for back pain treatment

News

AI physiotherapy clinic halves waiting time for back pain treatment

A 12-week NHS pilot of Flok Health’s AI-powered physiotherapy clinic has cut waiting lists for back pain by 55% and overall musculoskeletal waits ...
AI : Ai Therapy : Healthcare
Stat: Young US adults turn to AI for daily brainstorms

News

Stat: Young US adults turn to AI for daily brainstorms

About six in 10 US adults under 30 have used AI to come up with ideas, compared with just two in 10 of those aged 60 or older, according to a study...
AI : Stat : Statistic
BBH Singapore creates the country’s first legal chewing gum for more than 30 years

News

BBH Singapore creates the country’s first legal chewing gum for more than 30 years

Creative agency BBH Singapore has developed Unthinkables, a hyper-chewy flavoured candy designed to mimic gum but made without a gum base to bypass...
Singapore : Advertising : Pop Culture & Media
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN