Haining, China – Lukstudio has designed the store for fashion platform Dear So Cute, imagining the retail space as a theatre.
The store, located in Haining, was inspired by the Chinese city’s cultural tradition of shadow puppetry. Lukstudio installed a series of steel boxes to mimic a theatre set, breaking up the open floor into smaller rooms. Windows frame these spaces, giving shoppers a peek of Dear So Cute’s collections, while doorways provide a path for visitors to explore the space.
The store also includes a café, which has been staged to turn diners into an audience that can watch shoppers as they browse. With its voyeuristic approach to store design, Lukstudio is tapping into the benefits of Inspiration Per Square Foot, creating a retail space that encourages discovery while also celebrating local history.