Need to Know

UK – London-based design studio Otherway has revamped the food platform previously known as Lollipop as Cherrypick. The one-stop-shop app allows users to browse recipes, pick and plan meals, and directly order groceries via the app from their local supermarket of choice.

Created to make healthy food more accessible, convenient and fun, Cherrypick enlisted Otherway for a brand refresh that would amplify its mission. In order to make the brand feel equally functional and fun, the visual identity welcomed the cartoonish Handy mascot, which echoes how Cherrypick acts as a handy helper, enabling users to find the best ingredients and recipes. ‘The Cherrypick brand world embraces both fun and function’, the Otherway team told Creative Review. ‘From the logotype to the illustrations – every touchpoint within the identity follows this principle of celebrating the joyful experience of the brand while also being super-useful.’

Cherrypick’s hybrid solution, occupying a grey area somewhere between a meal kit, a food planner and an online delivery service, paves the way for disruption in the food delivery sector.

UK – The inaugural UK Fashion DEI (Diversity, Equity and Inclusion) Report, to be released in 2024, exposes a stark lack of diversity in executive roles in the UK fashion industry. Despite strides in catwalk and campaign representation, a mere 9% of executive positions are held by people of colour. The report, based on responses from 1,529 participants in the UK’s first fashion industry census survey conducted by the British Fashion Council (BFC), The Outsiders Perspective and Fashion Minority Report, highlights a disparity in perceptions of diversity in the industry.

Caroline Rush, CEO of the BFC, emphasises the urgent need for change: ‘The UK Fashion DEI Report has made it clear that those in power don’t think there is an issue, while diverse groups working in the industry are revealing the actual magnitude of the issue. This is a wake-up call for all of us.’ Of the white men who responded to the survey, only 14% said they believe the industry is not diverse, but this rose to 46% for women of colour and 52% for people with disabilities.

As leaders and regulators increasingly focus on environmental, social and corporate governance (ESG) and diversity policies, the report calls for more accountability and robust data to drive meaningful change. In our Work States Futures macrotrend report, we delved into how employers will face strong demand from their team for more robust DE&I policies that go beyond tokenism and paying lip service.