Signals
27 : 07 : 23

By Marta Indeka, Gabriela Białkowska, Dan Hastings-Narayanin and Simar Deol

LVMH sponsors the 2024 Paris Olympics, BMW’s VR platform and why YouTube users prefer commentary from creators to events.

In today's daily signals:
LVMH sponsors 2024 Olympics in a power move for the luxury sector LVMH sponsors 2024 Olympics in a power move for the luxury sector
BMW introduces VR platform to experience new electric scooter BMW introduces VR platform to experience new electric scooter
Stat: Half of YouTube users prefer commentary from creators to events Stat: Half of YouTube users prefer commentary from creators to events

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