Sober Bars Micro Trends

Sober Bars:

As Gen Z and the impact of the pandemic continue to inspire sober-curiosity, new establishments are emerging...

Anti-provocation Platforms Micro Trends

Anti-provocation Platforms:

Consumers burnt out on traditional social media spaces are being offered new platforms that build common...

Collegiate Nostalgia Micro Trends

Collegiate Nostalgia:

Collegiate-inspired fashion and entertainment is soothing Gen Zers who feel their youth was stolen by the...

Next-gen R&D Labs Micro Trends

Next-gen R&D Labs:

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy,...

Solar Sustenance Micro Trends

Solar Sustenance:

The sun is rising once again as a source of inspiration for food and drink brands, which are exploring solar...

Next-level Hedonism Micro Trends

Next-level Hedonism:

Following years of pandemic-related social restrictions, consumers in the US in particular are prioritising...

Indigenous Influencers Micro Trends

Indigenous Influencers:

Digital inclusion must mean embracing Indigenous culture. There are lessons in this for all businesses...

Adaptive Appetites Macro Trends

Adaptive Appetites:

As inflation and supply chain fragility sends food and drink prices soaring, consumers and companies are...

The New News Micro Trends

The New News:

As consumers seek an alternative to the 24-hour news cycle, media outlets are racing to re-invent themselves...

Airborne Stays Micro Trends

Airborne Stays:

A new category of travel experiences is taking off and catering for a growing appetite for air-scapism –...

The Awe Economy Micro Trends

The Awe Economy:

Brands are harnessing the science behind awe to create experiences that invoke wonder and awaken...

Tinned Tipples Micro Trends

Tinned Tipples:

Climate change, resource scarcity and the cost of living crisis are driving the fine wine industry to...

Activist OOH Advertising Micro Trends

Activist OOH Advertising:

As the climate crisis becomes an increasing concern, brands are turning their physical billboards into...

Doom Dressing Micro Trends

Doom Dressing:

Driven by a gathering mood of pessimism, a new dark, dystopian and eerie aesthetic is emerging, infused with...

Tech-powered Perimenopause Micro Trends

Tech-powered Perimenopause:

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that...

Nature Stakeholders Micro Trends

Nature Stakeholders:

As companies face growing criticism for climate inaction, some organisations are paving the way forward by...

Digital Conservation Micro Trends

Digital Conservation:

Conservationists are using technology as a form of safeguarding through the process of digitising historical...

The Paralysis Paradox Macro Trends

The Paralysis Paradox:

At a time of global dissonance, shared solutions and radically disruptive innovation will emerge from...

Automotive Accommodation Micro Trends

Automotive Accommodation:

With global car sales in decline, premium automotive brands are entering the property market, using...

AI-vertisements Micro Trends

AI-vertisements:

AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial...

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