As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are...
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops...
Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness...
Avatars are evolving beyond fiction to capture real people and true-to-life stories.
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a...
Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history,...
In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative...
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity...
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going...
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus...
Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail...
With the aim of finding a solution to the incessant bombardment from our digital devices, people are...
From beanless coffee and fashion-forward fast food to nutrient-packed snacks and spicy-sweet flavour...
Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships...
Global macro-shifts are driving the key travel and hospitality foresight trends for 2025. The climate...
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media...
As consumers navigate the value contradiction during a cost of living crisis, retailers in 2025 are...
The sports, health and wellness industries are undergoing significant transformations, driven by innovative...
In 2025 fashion will become functional and fun, and embrace new retail formats. From collaborations between...
From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge...
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Macro Trends
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