A new category of outdoor beauty is emerging in which skincare, fragrance and make-up are engineered for...
Our latest Future:Poll findings explore how a new era of longevity is reshaping consumers’ expectations –...
The strategies defining the new era of wellness.
As AI enters the classroom, successful EdTech lies in technologies that democratise learning and develop...
Wellness is moving beyond pills into playful, (fun)ctional food formats that boost nutrient density, gamify...
Brands are reviving the intellectual salon as a space for live debate, cultural discernment and collective...
The beauty industry is quietly refocusing away from what we apply to when we apply it – moving chronobiology...
Indulgence is being visually rewritten. Minimalist, medicinal cues are moving into food and drink,...
Against a backdrop of venue closures and changing drinking habits, Gen Z are reviving Britain’s ‘proper...
As advanced technologies evolve into agents with memory, intuition and emerging behaviours, designers are...
As Western power structures increasingly disconnect from the public’s will and move towards unchallenged...
As birth rates fall and parenting becomes a marker of privilege, fashion imagery is bringing maternal...
Investors are aligning capital with identity, values and culture, turning portfolios into extensions of...
Since its boom in 2020, cosy gaming has matured into something more culturally resonant. As the genre...
How is AI affecting family health and care? Shared domestic intelligence systems are emerging, encompassing...
What are the new opportunities, rituals and needs shaping the future of drinks? From morning until evening,...
High-end retreats are being redefined to cater for high-performance guests. Urban stress is traded in for...
How to reframe sustainability through the lens of brand strategy.
Fast food is entering its healthiest era yet, driven by longevity-focused menus co-created with leading...
Longevity treatments are being developed to remove microplastics from human blood – at a premium. As more...
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Micro Trends
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