Data-driven Escapes Micro Trends

Data-driven Escapes:

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their...

Sideline Studios Micro Trends

Sideline Studios:

With the Creator Economy booming, broadcast studios are becoming an essential element in future residential,...

Flower Therapy Micro Trends

Flower Therapy:

With consumers turning to the natural world as a wellbeing resource, brands are exploring the benefits of...

Alco pop-ups Micro Trends

Alco pop-ups:

Retailers are driving customers to bricks-and-mortar locations through alcohol and nightlife partnerships...

Five States of Luxury 2021 Macro Trends

Five States of Luxury 2021:

A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and...

Eco-motional Fashion Micro Trends

Eco-motional Fashion:

As climate anxieties abound, a new wave of change-makers are paving the way for a more positive,...

Curator Kids Micro Trends

Curator Kids:

As young people navigate an age of information overload, they are revolting against the relentless creation...

Climate Newsrooms Micro Trends

Climate Newsrooms:

Global news organisations are launching dedicated climate crisis verticals, as the media recognises its role...

Expat Experiences Micro Trends

Expat Experiences:

As people swap short-term holidays for long-term relocations, travel brands are shifting their focus from...

Crypto-cliques Micro Trends

Crypto-cliques:

Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use...

Bio-based Activewear Micro Trends

Bio-based Activewear:

Performance apparel and exercise accessories are going plant-based as the need for sustainable, non-toxic...

Contemplative Stores Micro Trends

Contemplative Stores:

Taking cues from places of tranquillity and contemplation, retailers around the world are altering interiors...

Sportive Affluents Micro Trends

Sportive Affluents:

With active pursuits growing among luxurians, traditional sports are surging in popularity as brands refresh...

Alternative Vintners Micro Trends

Alternative Vintners:

Next-generation winemakers are experimenting with low- and no-alcohol innovations, creating flavourful...

Coterie Consumerism Micro Trends

Coterie Consumerism:

As e-commerce booms, Generation Z fashion brands are turning our digital habits into physical activations to...

Wanderlust Beauty Micro Trends

Wanderlust Beauty:

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping...

Barter Brands Micro Trends

Barter Brands:

Inter-Covid, bartering is gathering pace, giving retail brands a chance to explore systems where customers...

Synchronised Care Macro Trends

Synchronised Care:

Self-care is now a force for collective health that is interconnected with every aspect of our lives and...

Unrefined Intimacy Macro Design Directions

Unrefined Intimacy:

The visual narrative of sex and pleasure is being reset for a new era of raw, confrontational and inclusive...

Anti-aspirational Beauty Micro Trends

Anti-aspirational Beauty:

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more...

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