A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the...
Virtual fashion try-ons are evolving into intelligent styling engines, powered by volumetric capture,...
Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective...
As flawless, AI-generated aesthetics spread across industries, human-made content is gaining value. Meet the...
As Millennials embrace intentional parenthood, a new wave of playdates is blending culture, community and...
Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move...
As reliance on non-renewables becomes increasingly unsustainable, green energy will turn into a resource...
A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile...
Luxury brands are staging listening experiences that resonate on an emotional, sensorial and cultural level....
Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play...
In Saudi Arabia, desert landscapes are fast becoming catalysts for architectural reinvention. AI-powered...
With eyes on 2025–2026, our annual report delves into 50 signals emerging from the margins.
As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature...
Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are...
Tested in space' is fast becoming the ultimate badge of innovation – a signal of exceptional quality and...
Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms?...
Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder,...
Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of...
As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming...
Amid digital overload, consumers are seeking moments of connection away from the internet. But for many,...
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Macro Design Directions
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