Modern Salons Micro Trends

Modern Salons:

Brands are reviving the intellectual salon as a space for live debate, cultural discernment and collective...

Chronobeauty Micro Trends

Chronobeauty:

The beauty industry is quietly refocusing away from what we apply to when we apply it – moving chronobiology...

Permissible Indulgence Macro Design Directions

Permissible Indulgence:

Indulgence is being visually rewritten. Minimalist, medicinal cues are moving into food and drink,...

Proper Pubs Macro Design Directions

Proper Pubs:

Against a backdrop of venue closures and changing drinking habits, Gen Z are reviving Britain’s ‘proper...

Designing for Mutualism Micro Trends

Designing for Mutualism:

As advanced technologies evolve into agents with memory, intuition and emerging behaviours, designers are...

New Assemblies Micro Trends

New Assemblies:

As Western power structures increasingly disconnect from the public’s will and move towards unchallenged...

Maternal Gaze Micro Trends

Maternal Gaze:

As birth rates fall and parenting becomes a marker of privilege, fashion imagery is bringing maternal...

Identity Investors Micro Trends

Identity Investors :

Investors are aligning capital with identity, values and culture, turning portfolios into extensions of...

Cosy Gaming  Micro Trends

Cosy Gaming :

Since its boom in 2020, cosy gaming has matured into something more culturally resonant. As the genre...

AI Family Care Systems Micro Trends

AI Family Care Systems:

How is AI affecting family health and care? Shared domestic intelligence systems are emerging, encompassing...

Liquid Intentions Macro Trends

Liquid Intentions:

What are the new opportunities, rituals and needs shaping the future of drinks? From morning until evening,...

Country Wellness Clubs Micro Trends

Country Wellness Clubs:

High-end retreats are being redefined to cater for high-performance guests. Urban stress is traded in for...

Rebranding Sustainability Macro Trends

Rebranding Sustainability:

How to reframe sustainability through the lens of brand strategy.

Longevity Menus Micro Trends

Longevity Menus:

Fast food is entering its healthiest era yet, driven by longevity-focused menus co-created with leading...

Detoxification Clinics Micro Trends

Detoxification Clinics:

Longevity treatments are being developed to remove microplastics from human blood – at a premium. As more...

Gen Z: Global Youth Atlas Macro Trends

Gen Z: Global Youth Atlas:

In this exclusive report, The Future Laboratory travels from Brazil to South Korea, and Kenya to India, to...

Digital Rewilding Micro Trends

Digital Rewilding:

In a post-algorithm world, personal curiosity leads and crowdsourced tastes and preferences are beginning to...

Folk Redux Micro Trends

Folk Redux :

From conker clubs to progressive Morris troupes, Britain’s local lores are being revisited and remixed by...

The Rise of The Intellectuals Micro Trends

The Rise of The Intellectuals:

Critical thinking is cool again. In a rebellion against AI slop and algorithmic dependency, a new wave of...

New Codes of Luxury: Elevating the Hospitality Guest Experience with AI Macro Trends

New Codes of Luxury: Elevating the Hospitality Guest Experience with AI:

The fourth report in The Future Laboratory and Together Group’s New Codes of Luxury® series explores how AI...

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