Young Bibliophiles
Video
Micro Trends

Young Bibliophiles:

Despite the time they spend online young people still want traditional book formats. Brands and influencers...

Uneasy Affluence
Video
Macro Trends

Uneasy Affluence:

A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This...

Evening Waters Micro Trends

Evening Waters:

Amid consumers’ rising concern about the effect of alcohol on their health, a series of versatile waters are...

Alternative Intoxication Micro Trends

Alternative Intoxication:

With alcohol losing favour among consumers, cannabis-infused drinks are set to offer an alternative for...

Insta-dating Micro Trends

Insta-dating:

As consumers turn away from superficial apps such Tinder and Bumble, Instagram is evolving...

Modern Med Spas Micro Trends

Modern Med Spas:

The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both...

Transgender Beauty
Video
Micro Trends

Transgender Beauty:

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create...

Precision Running
Video
Micro Trends

Precision Running:

As consumers look for ways to engage their body and mind beyond the yoga mat, brands are re-evaluating the...

Data ID Stores Micro Trends

Data ID Stores:

Future-facing bricks-and-mortar brands are personalising the store experience through the use of consumer...

Office Stores Micro Trends

Office Stores:

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable...

The New Casino
Video
Micro Trends

The New Casino:

Casinos have long relied on symbols of ostentatious wealth. But to win over the younger generation, they are...

Acne Positivity Micro Trends

Acne Positivity:

As #bodypositivity continues to expand, young people are leading a movement towards the...

Low-proof Drinkers Micro Trends

Low-proof Drinkers:

Consumers are eschewing the extremes of binge-drinking and abstinence in favour of a more considered...

Colour Refresh
Video
Micro Trends

Colour Refresh:

At-home hair colour is getting an uplift from brands that are launching kits with salon-quality dyes and...

Certified Wellness
Video
Macro Trends

Certified Wellness:

The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework...

Blockchain Fashion Micro Trends

Blockchain Fashion:

While blockchain’s use in fashion has typically been for transparency, a new wave of brands are recognising...

Fast (Conscious) Fashion
Video
Micro Trends

Fast (Conscious) Fashion:

With convenience often outweighing consciousness, a series of new apps are making it easier to integrate...

Debt-protectors
Video
Micro Trends

Debt-protectors:

Spurred on by consumers’ economic insecurity, fintech firms are creating new financial tools that help...

New Fragrance Frontiers
Video
Micro Trends

New Fragrance Frontiers:

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in...

Hype Beauty Micro Trends

Hype Beauty:

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural...

Load More