Uprooted Diets
Video
Macro Trends

Uprooted Diets:

Diets are undergoing a seismic shift as threatened supply chains, shortened food miles and a demand for more...

eSports Nutrition
Video
Micro Trends

eSports Nutrition:

As competitive gaming broadens its appeal, both amateur and professional gamers are looking to the health...

Conscious Play Micro Trends

Conscious Play:

With people now acutely aware of the impact of their consumption on the planet, toy brands are offering...

Bullying Backlash
Video
Micro Trends

Bullying Backlash:

With cyberbullying becoming an epidemic, brands are empowering young people to use their online...

Blockchain biology
Video
Micro Trends

Blockchain biology:

Blockchain-based services are empowering consumers not only to take ownership of their personal...

Anxiety Rebellion
Video
Macro Trends

Anxiety Rebellion:

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning...

Displaced Drinks Micro Trends

Displaced Drinks:

As climate change affects where ingredients are grown and consumers demand more local products, brands are...

Carb Revival
Video
Micro Trends

Carb Revival:

Restaurants and brands are reframing carbohydrates in a positive light, as new science questions current...

Demand-led Design
Video
Micro Trends

Demand-led Design:

A new fashion business model is emerging, with start-ups re-inventing the made-to-order system through a...

Sustainable Music Streaming
Video
Micro Trends

Sustainable Music Streaming:

As consumers become aware of the financial and ethical implications of their listening preferences, new...

Hybrid Gaming
Video
Micro Trends

Hybrid Gaming:

Combining VR and AR with escape games, laser tag and drones, a new category of immersive interactive gaming...

Life-stage Brands Micro Trends

Life-stage Brands:

From adolescence to menopause, brands are helping to alleviate the biological inconvenience of being a woman.

Shaving Rebranded
Video
Micro Trends

Shaving Rebranded:

As body positivity gains momentum, shaving brands are adopting a more inclusive language that celebrates...

Empowered Travel
Video
Micro Trends

Empowered Travel:

In an industry tainted by colonial roots, travel brands are shifting their priorities towards the...

Immaterial Fashion
Video
Macro Trends

Immaterial Fashion:

As the fashion industry grapples with existential questions about supply chain and overconsumption,...

Masculinity Rebranded
Video
Macro Design Directions

Masculinity Rebranded:

The aesthetic of masculinity is changing. Creative practitioners are looking at men more expansively, and...

Female Highs Micro Trends

Female Highs:

With the pharmaceutical industry under scrutiny for not accommodating women’s needs, female consumers are...

At-home Fitness
Video
Micro Trends

At-home Fitness:

A new wave of devices are designed to ease the impact of busy, modern living by making at-home fitness more...

Furniture as a Service Micro Trends

Furniture as a Service:

With consumers less willing and less able to establish permanent homes, furniture brands are having to...

Social Media Music
Video
Micro Trends

Social Media Music:

While streaming services have expanded our musical libraries, a new generation of artists are creating...

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