Heritage Refashioned Micro Trends

Heritage Refashioned:

At a time of greater brand transparency, the luxury sector is looking inwards to address and change the...

Graphic Activism Macro Design Directions

Graphic Activism:

Activism narratives are being reframed through the lens of one-world, future-positive mindsets, fuelled by...

Digital Twin Cities Micro Trends

Digital Twin Cities:

From Silicon Valley to Stuttgart, digital twins of the built environment are enabling people to explore,...

Sensory Destinations Micro Trends

Sensory Destinations:

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to...

Deadstock Designers Micro Trends

Deadstock Designers:

As the pandemic leaves fashion brands with a glut of unsold apparel, designers are shifting focus to dead...

High-tech Sugars Micro Trends

High-tech Sugars:

As consumers, companies and governing bodies shun sugar, innovations and next-generation sweeteners are...

Alumni Incubators Micro Trends

Alumni Incubators:

As Covid-19 risks stunting Generation Z’s career prospects, brands are stepping in to nurture the next...

Agile Artisans Micro Trends

Agile Artisans:

Revealing a more resilient business model, ethical fashion and homeware brands are supporting their artisan...

Low-impact Interfaces Micro Trends

Low-impact Interfaces:

To cut the carbon emissions of our online consumption, designers are exploring how to simplify UX and UI...

Moral Commerce Micro Trends

Moral Commerce:

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed...

Inter-Covid Fashion Micro Trends

Inter-Covid Fashion:

In the inter-Covid period, fashion choices are becoming informed by health and safety concerns, resulting in...

Positive Barriers Macro Design Directions

Positive Barriers:

Designers are reframing the visual language of social distancing, using colour and familiar materials to...

Augmented Restaurants Micro Trends

Augmented Restaurants:

Augmented reality is creating unconventional, interactive dining experiences that bridge the gap between...

Music-powerment Micro Trends

Music-powerment:

Post-lockdown, Generation Z are seeking more democratised music communities, blurring the worlds of...

Mundane Gaming Micro Trends

Mundane Gaming:

Countering our hyper-emotional online existence, gaming platforms are turning mundane daily activities into...

Isolated Intimacy Micro Trends

Isolated Intimacy:

As the world experiences a crisis of closeness, new services are positioning isolation as an opportunity to...

Studio Stores Micro Trends

Studio Stores:

Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as...

Recuperative Living Macro Trends

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will...

Activism Gaming Micro Trends

Activism Gaming:

A new generation are viewing the gaming world as a utopian medium to explore and express their social,...

Anti-social Sanctuaries Micro Trends

Anti-social Sanctuaries:

Reclaiming their liberation, affluent consumers are paying a premium for travel and dining services that...

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