Mundane Gaming Micro Trends

Mundane Gaming:

Countering our hyper-emotional online existence, gaming platforms are turning mundane daily activities into...

Isolated Intimacy Micro Trends

Isolated Intimacy:

As the world experiences a crisis of closeness, new services are positioning isolation as an opportunity to...

Studio Stores Micro Trends

Studio Stores:

Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as...

Recuperative Living Macro Trends

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will...

Activism Gaming Micro Trends

Activism Gaming:

A new generation are viewing the gaming world as a utopian medium to explore and express their social,...

Anti-social Sanctuaries Micro Trends

Anti-social Sanctuaries:

Reclaiming their liberation, affluent consumers are paying a premium for travel and dining services that...

Decentralised Care Micro Trends

Decentralised Care:

With the world facing a crisis of health, new micro-societies are emerging that infuse local communities...

Flagship Fulfilment Micro Trends

Flagship Fulfilment:

As consumers continue to value speed, retail brands are doubling down on the ways supply chains, logistics...

Edu-play-tion Micro Trends

Edu-play-tion:

With parents of Generation Alpha now home educators, brands are elevating playtime with tools that combine...

Feedback Frontiers Macro Trends

Feedback Frontiers:

As communications with consumers become more circular and conversational, brands are treating every...

Virtual Happy Hours Micro Trends

Virtual Happy Hours:

Amid Covid-19 and self-isolation, digital tools combined with delivery services are reframing...

Sacrificial Advertising Micro Trends

Sacrificial Advertising:

With a quarter of the world’s population in lockdown, brands are sacrificing typical marketing messages for...

Vanity Redefined Micro Trends

Vanity Redefined:

In a society that celebrates being humble, modest and self-effacing, media companies are rebranding...

Ancestral Beauty Micro Trends

Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that...

Post-purpose Brands Macro Trends

Post-purpose Brands:

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and...

Pleasure Revolution Macro Trends

Pleasure Revolution:

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a...

Enlightened States Macro Trends

Enlightened States:

The experience economy is pivoting towards personal transformation as the public imagination looks inwards,...

Media Kitchens Micro Trends

Media Kitchens:

Delivery platforms are working with media companies and social apps to launch virtual restaurants that...

Discovery Grocers Micro Trends

Discovery Grocers:

Online grocers are putting personalisation at the heart of their offering, from curated shopping baskets to...

Before & After Travel Micro Trends

Before & After Travel:

Travel and hospitality brands are future-proofing their customer relationships by providing services to...

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