Ancestral Beauty Micro Trends

Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that...

Post-purpose Brands Macro Trends

Post-purpose Brands:

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and...

Pleasure Revolution Macro Trends

Pleasure Revolution:

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a...

Enlightened States Macro Trends

Enlightened States:

The experience economy is pivoting towards personal transformation as the public imagination looks inwards,...

Media Kitchens Micro Trends

Media Kitchens:

Delivery platforms are working with media companies and social apps to launch virtual restaurants that...

Discovery Grocers Micro Trends

Discovery Grocers:

Online grocers are putting personalisation at the heart of their offering, from curated shopping baskets to...

Before & After Travel Micro Trends

Before & After Travel:

Travel and hospitality brands are future-proofing their customer relationships by providing services to...

Eco-ambitious Retail Micro Trends

Eco-ambitious Retail:

Brands are self-imposing sustainability goals on their businesses that – while initially financially...

Co-mmunity Spaces Micro Trends

Co-mmunity Spaces:

New hospitality spaces are drawing inspiration from co-working and members’ clubs with hybrid offerings that...

Nature+ Beauty Micro Trends

Nature+ Beauty:

As supplies of raw ingredients dwindle, bio-technology is stepping in to challenge beauty brands and...

Social Elixirs Micro Trends

Social Elixirs:

Non-alcoholic brands are targeting conscious hedonists with flavourful, functional drinks created for sober...

Research Cities Micro Trends

Research Cities:

From Canada to Japan, a series of masterplans for future cities will see tomorrow’s urban enclaves double as...

Voyage Apparel Micro Trends

Voyage Apparel:

Clothing and accessories brands are catering for Liberated Luxurians with new collections and...

Togetherness Travel Micro Trends

Togetherness Travel:

With modern families and friends dispersed across the world, people are turning to travel as a way to stay...

Piercing Pioneers Micro Trends

Piercing Pioneers:

Brands are modernising the coming-of-age ritual of piercing for a new generation of teenagers who are keen...

DTC Directories Micro Trends

DTC Directories:

A crop of third-party platforms are offering new ways to filter through the growing number of digital and...

At-home Epigenetics Micro Trends

At-home Epigenetics:

As research into the field of epigenetics advances, new at-home testing kits are emerging that enable...

Young Nativists Micro Trends

Young Nativists:

Generation Z are reconnecting with their indigenous roots, seeking communities and travel experiences that...

Skincare Networks Micro Trends

Skincare Networks:

New online platforms are cutting through hyperbolic content with peer and expert advice designed to improve...

Flexitarian Meats Micro Trends

Flexitarian Meats:

Food products that mix meat with a healthy dose of vegetables are becoming a gateway for consumers curious...

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