Civic Ads Micro Trends

Civic Ads:

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning...

Eco Clubs Micro Trends

Eco Clubs:

Eco-anxious clubbers are inspiring venue owners and festivals to consider cleaner, more sustainable...

Liberation Luxury Macro Trends

Liberation Luxury:

As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose...

Secondary Waste Retail Micro Trends

Secondary Waste Retail:

New retail systems are professionalising the waste sector, transforming it into a consumer-facing currency...

Post-modern Museums Micro Trends

Post-modern Museums:

Pop-up museums are transforming from novel experiences into platforms for people and brands to engage with...

Music as Medicine Micro Trends

Music as Medicine:

Music is emerging as the next frontier for wellness, with musicians, record labels and start-ups harnessing...

Eco-tel Evolution Micro Trends

Eco-tel Evolution:

Government policies are driving a new wave of environmental initiatives at high-end hotels, working to...

Adaptive Beauty Micro Trends

Adaptive Beauty:

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with...

Peer Platforms Micro Trends

Peer Platforms:

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing...

e-tourism Micro Trends

e-tourism:

Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds...

Post-digital Communication Micro Trends

Post-digital Communication:

Designers are swapping fiddly haptic interfaces for basic material props in order to enhance the poetry and...

Mirrored Realms Macro Design Directions

Mirrored Realms:

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of...

New Wave Aperitifs Micro Trends

New Wave Aperitifs:

The traditional aperitif is being re-invented, tapping into moderation mindsets and a slower style of...

Conscious Deceleration Macro Trends

Conscious Deceleration:

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are...

Sonic Identities Micro Trends

Sonic Identities:

As we move towards a screenless future, brands will use sound as both an identifier and a way to stand out...

Fast Fashion Rental Micro Trends

Fast Fashion Rental:

Clothing rental is moving from high-end fashion to the high street, creating new paths to discovery and...

Modern Therapy Micro Trends

Modern Therapy:

As mental health disorders surge, the outdated therapy sector is diversifying to address the vulnerabilities...

Cloud Gaming Micro Trends

Cloud Gaming:

A new era of gaming is on the horizon, fuelled by big brand data centres, digital communities and...

Health-conscious Cars Micro Trends

Health-conscious Cars:

The automotive industry is embracing intuitive technologies in a bid to help drivers and passengers...

Discreet Tech Micro Trends

Discreet Tech:

As consumers seek a more balanced relationship with devices and technology, brands are creating home...

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