Despite the time they spend online young people still want traditional book formats. Brands and influencers...
A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This...
Amid consumers’ rising concern about the effect of alcohol on their health, a series of versatile waters are...
With alcohol losing favour among consumers, cannabis-infused drinks are set to offer an alternative for...
As consumers turn away from superficial apps such Tinder and Bumble, Instagram is evolving...
The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both...
As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create...
As consumers look for ways to engage their body and mind beyond the yoga mat, brands are re-evaluating the...
Future-facing bricks-and-mortar brands are personalising the store experience through the use of consumer...
Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable...
Casinos have long relied on symbols of ostentatious wealth. But to win over the younger generation, they are...
As #bodypositivity continues to expand, young people are leading a movement towards the...
Consumers are eschewing the extremes of binge-drinking and abstinence in favour of a more considered...
At-home hair colour is getting an uplift from brands that are launching kits with salon-quality dyes and...
The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework...
While blockchain’s use in fashion has typically been for transparency, a new wave of brands are recognising...
With convenience often outweighing consciousness, a series of new apps are making it easier to integrate...
Spurred on by consumers’ economic insecurity, fintech firms are creating new financial tools that help...
With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in...
Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural...
Micro Trends
