Luxury Cars On-demand
Video
Micro Trends

Luxury Cars On-demand:

High-end car manufacturers are adopting subscription-based services in order to offer levels of convenience...

Brandlords Micro Trends

Brandlords:

As our relationships with brands become increasingly intimate, future-facing businesses will expand their...

Digital Fabric
Video
Micro Trends

Digital Fabric:

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can...

Space-age Materials Micro Trends

Space-age Materials:

Although the idea of space travel has long influenced fashion, a new wave of designers is looking beyond our...

Avatar Influence Micro Trends

Avatar Influence:

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital...

Activism Dining Micro Trends

Activism Dining:

Food is now being used not only as a way to understand other cultures, but as a form of resistance against a...

The Make-up Movement
Video
Micro Trends

The Make-up Movement:

In response to online make-up shaming, beauty brands are challenging industry misconceptions and...

Rethinking Bodycare Micro Trends

Rethinking Bodycare:

Inspired by innovations in facial skincare, brands offering bodycare products are developing more...

Sleep Easy Travel
Video
Micro Trends

Sleep Easy Travel:

There is a new focus on sleep in the travel market as consumers look to avoid stress, fatigue and jet lag.

Inclusive Fitness Micro Trends

Inclusive Fitness:

New fitness influencers and gyms are showing how being fit and healthy doesn’t have to be the preserve of...

Intuitive Pleasure
Video
Micro Trends

Intuitive Pleasure:

Women-founded sex technology companies are ushering in a new era that features a much more considered and...

Modern Fertility Micro Trends

Modern Fertility:

With infertility a growing problem, consumers are increasingly turning to smartphone apps and devices for...

Accessible Premium Micro Trends

Accessible Premium:

From taking the idea of the dollar store online to the rejection of big brands, retailers are exploring how...

Crypto-loyalty
Video
Micro Trends

Crypto-loyalty:

As cryptocurrencies edge into the mainstream, more and more brands are looking to them as a means to tap...

Micro-retail Micro Trends

Micro-retail:

With convenience a key priority for consumers, brands are exploring the potential of dynamic selling spaces...

Elite Athletes
Video
Micro Trends

Elite Athletes:

New elite training camps are catering for aspiring amateur athletes who want to invest in self-improvement...

Experience-collectors
Video
Micro Trends

Experience-collectors:

Luxury travel experiences are becoming the new collectors’ items – and the less accessible they are the more...

Digital Store Fronts
Video
Micro Trends

Digital Store Fronts:

The future of online shopping is being shaped by visual-first digital experiences

Safe Spaces
Video
Micro Trends

Safe Spaces:

Generation Z are creating safe spaces out of a frustration at a lack of representation of women, people of...

Future Foodscapes Macro Design Directions

Future Foodscapes:

Amid growing consumer demand for transparency in food, designers are approaching visual communication in new...

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