Countering our hyper-emotional online existence, gaming platforms are turning mundane daily activities into...
As the world experiences a crisis of closeness, new services are positioning isolation as an opportunity to...
Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as...
In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will...
A new generation are viewing the gaming world as a utopian medium to explore and express their social,...
Reclaiming their liberation, affluent consumers are paying a premium for travel and dining services that...
With the world facing a crisis of health, new micro-societies are emerging that infuse local communities...
As consumers continue to value speed, retail brands are doubling down on the ways supply chains, logistics...
With parents of Generation Alpha now home educators, brands are elevating playtime with tools that combine...
As communications with consumers become more circular and conversational, brands are treating every...
Amid Covid-19 and self-isolation, digital tools combined with delivery services are reframing...
With a quarter of the world’s population in lockdown, brands are sacrificing typical marketing messages for...
In a society that celebrates being humble, modest and self-effacing, media companies are rebranding...
Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that...
Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and...
With every second of our free time colonised by the cult of busyness, future consumers will turn away from a...
The experience economy is pivoting towards personal transformation as the public imagination looks inwards,...
Delivery platforms are working with media companies and social apps to launch virtual restaurants that...
Online grocers are putting personalisation at the heart of their offering, from curated shopping baskets to...
Travel and hospitality brands are future-proofing their customer relationships by providing services to...
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