Climate-positive Foods Micro Trends

Climate-positive Foods:

Restaurants and food brands are turning their carbon-offsetting efforts into educational and marketing...

Alternative Spirituality Micro Trends

Alternative Spirituality:

Spirituality and folk religion are gaining cult online followings, allowing Generation...

Smart Food Storage Micro Trends

Smart Food Storage:

Intelligent storage solutions and innovations in food safety detection are helping consumers to reduce...

Protective Performance Apparel Micro Trends

Protective Performance Apparel:

Advances in material science are driving a new wave of performance wear that protects and supports the body...

Sustainable Data Centres Micro Trends

Sustainable Data Centres:

As brands and governments become more aware of technology’s impact on the planet, they are transforming...

Repurposed Resorts Micro Trends

Repurposed Resorts:

With rural villages becoming vacant and city homes lying empty, hoteliers are turning empty buildings into...

Tweenage Fitness Micro Trends

Tweenage Fitness:

Tapping into the family market, boutique fitness studios and clubs are rethinking their services to include...

Rejuvenation Haircare Micro Trends

Rejuvenation Haircare:

A new generation of haircare tools are actively working to improve hair quality and health, making hair...

Department Store Disruptors Micro Trends

Department Store Disruptors:

As stores with outdated value propositions continue to decline, new multi-brand retail formats are emerging...

Avatar Employees Micro Trends

Avatar Employees:

A combination of artificial intelligence and hyper-realistic avatar design is enabling human workers to...

Silent Homes Micro Trends

Silent Homes:

Luxury home-owners are looking to reclaim domestic serenity with solutions that block out the bustle and...

Non-conformist Weddings Micro Trends

Non-conformist Weddings:

The wedding industry is responding to changing attitudes in society about who should marry and what type of...

Uprooted Diets Macro Trends

Uprooted Diets:

Diets are undergoing a seismic shift as threatened supply chains, shortened food miles and a demand for more...

eSports Nutrition Micro Trends

eSports Nutrition:

As competitive gaming broadens its appeal, both amateur and professional gamers are looking to the health...

Conscious Play Micro Trends

Conscious Play:

With people now acutely aware of the impact of their consumption on the planet, toy brands are offering...

Bullying Backlash Micro Trends

Bullying Backlash:

With cyberbullying becoming an epidemic, brands are empowering young people to use their online...

Blockchain biology Micro Trends

Blockchain biology:

Blockchain-based services are empowering consumers not only to take ownership of their personal...

Anxiety Rebellion Macro Trends

Anxiety Rebellion:

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning...

Displaced Drinks Micro Trends

Displaced Drinks:

As climate change affects where ingredients are grown and consumers demand more local products, brands are...

Carb Revival Micro Trends

Carb Revival:

Restaurants and brands are reframing carbohydrates in a positive light, as new science questions current...

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