Low-proof Drinkers Micro Trends

Low-proof Drinkers:

Consumers are eschewing the extremes of binge-drinking and abstinence in favour of a more considered...

Colour Refresh
Video
Micro Trends

Colour Refresh:

At-home hair colour is getting an uplift from brands that are launching kits with salon-quality dyes and...

Certified Wellness
Video
Macro Trends

Certified Wellness:

The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework...

Blockchain Fashion Micro Trends

Blockchain Fashion:

While blockchain’s use in fashion has typically been for transparency, a new wave of brands are recognising...

Fast (Conscious) Fashion
Video
Micro Trends

Fast (Conscious) Fashion:

With convenience often outweighing consciousness, a series of new apps are making it easier to integrate...

Debt-protectors
Video
Micro Trends

Debt-protectors:

Spurred on by consumers’ economic insecurity, fintech firms are creating new financial tools that help...

New Fragrance Frontiers
Video
Micro Trends

New Fragrance Frontiers:

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in...

Hype Beauty Micro Trends

Hype Beauty:

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural...

Connecting Clubs
Video
Micro Trends

Connecting Clubs:

In an age of peripatetic living, digital nomads are seeking meaningful experiences and co-living...

 Alternative Energy Drinks
Video
Micro Trends

Alternative Energy Drinks:

Growing concern about the negative health impact of high-sugar and caffeine energy drinks is prompting the...

Pregnancy Wellbeing Micro Trends

Pregnancy Wellbeing:

As Millennial women start their own families, brands are creating pregnancy products and services that...

Off-demand Entertainment
Video
Micro Trends

Off-demand Entertainment:

A new type of television, rooted in nostalgia for scheduled programmes, is disrupting our excessive...

Responsive Wayfinding
Video
Micro Trends

Responsive Wayfinding:

Retailers are harnessing digital tools to bring the speed and convenience of navigating an online store to...

Convenience Stores 2.0 Micro Trends

Convenience Stores 2.0:

Corner stores are moving away from sugary snacks to offer fresh, organic and vegan alternatives, accessible...

Relationship Games
Video
Micro Trends

Relationship Games:

Players and developers are exploring gaming’s potential to build positive, meaningful relationships between...

EQ Toys for Boys
Video
Micro Trends

EQ Toys for Boys:

Shifting attitudes among parents are driving a movement for boys’ toys that inspire emotional...

Street Sport Rebels Micro Trends

Street Sport Rebels:

Women across the world are taking to the streets and engaging in urban sports as a means of activism and...

Algorithmic Beauty
Video
Macro Trends

Algorithmic Beauty:

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are...

Top-tier Terminals
Video
Micro Trends

Top-tier Terminals:

Companies are embedding luxury services into airports to ease the limbo...

Body-positive Men
Video
Micro Trends

Body-positive Men:

With men still portrayed by advertisers as overwhelmingly slim, tall and muscular, there is an...

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