Togetherness Travel Micro Trends

Togetherness Travel:

With modern families and friends dispersed across the world, people are turning to travel as a way to stay...

Piercing Pioneers Micro Trends

Piercing Pioneers:

Brands are modernising the coming-of-age ritual of piercing for a new generation of teenagers who are keen...

DTC Directories Micro Trends

DTC Directories:

A crop of third-party platforms are offering new ways to filter through the growing number of digital and...

At-home Epigenetics Micro Trends

At-home Epigenetics:

As research into the field of epigenetics advances, new at-home testing kits are emerging that enable...

Young Nativists Micro Trends

Young Nativists:

Generation Z are reconnecting with their indigenous roots, seeking communities and travel experiences that...

Skincare Networks Micro Trends

Skincare Networks:

New online platforms are cutting through hyperbolic content with peer and expert advice designed to improve...

Flexitarian Meats Micro Trends

Flexitarian Meats:

Food products that mix meat with a healthy dose of vegetables are becoming a gateway for consumers curious...

Grown-up Sodas Micro Trends

Grown-up Sodas:

Consumers’ increasingly global palates are driving demand for complex flavoured soft drinks that have the...

Privacy Hardware Micro Trends

Privacy Hardware:

As digital privacy and data breaches become pertinent issues, physical tools and devices are being designed...

Home Eatertainment Macro Trends

Home Eatertainment:

Changing dining dynamics have created a new convenience culture focused on elevating the experience and...

Tourism Decelerated Micro Trends

Tourism Decelerated:

With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement...

Air-purifying Algae Micro Trends

Air-purifying Algae:

This humble green plant’s carbon-sequestering properties are being championed as an eco-friendly solution to...

Discovery Dining Micro Trends

Discovery Dining:

Restaurateurs are raising the bar with slowed-down, elevated experiences that combine global flavours,...

Paradox Personas Macro Trends

Paradox Personas:

Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to...

Anti-aspiration Advertising Micro Trends

Anti-aspiration Advertising:

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new...

Vibrant Veganism Macro Design Directions

Vibrant Veganism:

Plant-based products are being boldly redefined by creative practitioners who are pushing for a visceral...

Bio-positive Beauty Macro Trends

Bio-positive Beauty:

Consumers are demanding short, traceable supply chains and condensed routines are in high demand as beauty...

Recreation Skincare Micro Trends

Recreation Skincare:

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and...

Bold Baby Food Micro Trends

Bold Baby Food:

To foster a new generation of adventurous eaters, brands are offering flavourful new baby foods with herbs,...

Civic Ads Micro Trends

Civic Ads:

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning...

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