Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic...
Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences...
As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live...
From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday...
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are...
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops...
Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness...
Avatars are evolving beyond fiction to capture real people and true-to-life stories.
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a...
Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history,...
In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative...
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity...
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going...
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus...
Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail...
With the aim of finding a solution to the incessant bombardment from our digital devices, people are...
From beanless coffee and fashion-forward fast food to nutrient-packed snacks and spicy-sweet flavour...
Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships...
We don’t just spot what’s next across 10 different sectors; we explain why it matters to your business now...
Global macro-shifts are driving the key travel and hospitality foresight trends for 2025. The climate...
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Macro Trends
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