Tourism Decelerated Micro Trends

Tourism Decelerated:

With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a countermovement of...

Air-purifying Algae Micro Trends

Air-purifying Algae:

This humble green plant’s carbon-sequestering properties are being championed as an eco-friendly solution to...

Discovery Dining Micro Trends

Discovery Dining:

Restaurateurs are raising the bar with slowed-down, elevated experiences that combine global flavours,...

Paradox Personas Macro Trends

Paradox Personas:

Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to...

Anti-aspiration Advertising Micro Trends

Anti-aspiration Advertising:

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new...

Vibrant Veganism Macro Design Directions

Vibrant Veganism:

Plant-based products are being boldly redefined by creative practitioners who are pushing for a visceral...

Bio-positive Beauty Macro Trends

Bio-positive Beauty:

Consumers are demanding short, traceable supply chains and condensed routines are in high demand as beauty...

Recreation Skincare Micro Trends

Recreation Skincare:

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and...

Bold Baby Food Micro Trends

Bold Baby Food:

To foster a new generation of adventurous eaters, brands are offering flavourful new baby foods with herbs,...

Civic Ads Micro Trends

Civic Ads:

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning...

Eco Clubs Micro Trends

Eco Clubs:

Eco-anxious clubbers are inspiring venue owners and festivals to consider cleaner, more sustainable...

Liberation Luxury Macro Trends

Liberation Luxury:

As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose...

Secondary Waste Retail Micro Trends

Secondary Waste Retail:

New retail systems are professionalising the waste sector, transforming it into a consumer-facing currency...

Post-modern Museums Micro Trends

Post-modern Museums:

Pop-up museums are transforming from novel experiences into platforms for people and brands to engage with...

Music as Medicine Micro Trends

Music as Medicine:

Music is emerging as the next frontier for wellness, with musicians, record labels and start-ups harnessing...

Eco-tel Evolution Micro Trends

Eco-tel Evolution:

Government policies are driving a new wave of environmental initiatives at high-end hotels, working to...

Adaptive Beauty Micro Trends

Adaptive Beauty:

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with...

Peer Platforms Micro Trends

Peer Platforms:

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing...

e-tourism Micro Trends

e-tourism:

Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds...

Post-digital Communication Micro Trends

Post-digital Communication:

Designers are swapping fiddly haptic interfaces for basic material props in order to enhance the poetry and...

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