Brands are shifting from sponsorships to shaping their own fitness competitions, offering micro-achievements...
Crafted dirt is re-emerging as fashion’s language of dissent, resisting disposability and digital polish...
Once defined by masculinity and bravado, the sports bar is being re-imagined to welcome audiences long...
As the inevitable ascent of AI continues at a rapid pace, we consider its impact on us as human beings. With...
As bleeding-edge technology creates almost limitless possibilities for the design of real-world spaces that...
It’s a turbulent time for identity around the world. While expressions of spirituality and sexual desire are...
As electrification and the promise of autonomous vehicles and air taxi travel redefine the possibilities of...
We consider how, as the cost of living crisis blends into the age of enshittification, digitally empowered...
A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the...
Virtual fashion try-ons are evolving into intelligent styling engines, powered by volumetric capture,...
Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective...
As Millennials embrace intentional parenthood, a new wave of playdates is blending culture, community and...
Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move...
As reliance on non-renewables becomes increasingly unsustainable, green energy will turn into a resource...
Luxury brands are staging listening experiences that resonate on an emotional, sensorial and cultural level....
Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play...
As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature...
Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of...
In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would...
Amid digital overload, consumers are seeking moments of connection away from the internet. But for many,...
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Micro Trends
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