News 01.07.2022

Need to Know

MAD raises the bar on social housing in Beijing, Walmart improves food access for seniors, and French luxury consumers drive conscious shopping.

MAD elevates social housing with a floating park

Courtyard Kindergarten by MAD Architects, Beijing

Beijing – Architecture studio MAD is breathing new life into conventional social housing, with a development in Beijing that connects 12 residential buildings by raised walkways and a floating park. The development in east Beijing, Baiziwan, is divided by roads into six areas that contain multiple apartment blocks. Unlike other housing solutions in the area, Baiziwan focuses on prioritising access to nature and communal areas.

The complex’s floating park features a looping red walking and running track, gyms, a badminton court, children's playgrounds, an eco-farm and a service centre. Each of these amenities are only accessible to residents, with the aim to bolster the livelihoods of people living in the complex. ‘[It is] very different from commercial housing, the apartment size is much smaller in social housing and you also have to control the cost,’ said Ma Yansong, founding partner at MAD. ‘By opening up the complex, increasing green space and vertical layout, it helps to improve people's sense of space.’

By embedding a focus on community and wellbeing, this project points to a future when urban areas will be increasingly designed to balance the needs of people and the planet.

Strategic opportunity

Urban developers should consider creating similar nature-focused and communal areas as part of buildings such as schools and hospitals

Sneakers made from invasive lionfish

P448 sneakers by Inversa Leathers, Paris P448 sneakers by Inversa Leathers, Paris
P448 sneakers by Inversa Leathers, Paris P448 sneakers by Inversa Leathers, Paris

Florida – Sustainable material start-up Inversa Leathers is on a mission to tackle invasive species while offering an alternative to exotic premium leathers. Its latest product launch arrives in partnership with Italian sneaker label P448, in the form of a pair of shoes created with lionfish, an invasive species that has been decimating marine wildlife habitats across the Pacific Ocean.

The sneakers, which are available in five colours, align with P448’s streamlined, understated and clean aesthetic. Besides the dyed fish leather on the heel of the shoe, there is no way to identify that it has been made using an invasive species. By creating a desirable product using lionfish leather, Inversa Leathers is also supporting communities most affected by the species.

‘A lot of the geographies, especially the lower-income Caribbean area, have no market at all [for lionfish] – and so this fish is not only destroying the coral reefs, which sustain these fishing cooperatives’ livelihoods, but they also can’t do anything about it, says Aarav Chavda, CEO of Inversa Leathers. While we have previously seen the use of plant-based leather alternatives, this innovation represents a new direction for material futures.

Strategic opportunity

Beyond plant-based alternatives, how can your company explore the opportunities that come with invasive species?

Walmart coordinates grocery needs for ageing relatives

US – The retailer is partnering with senior care app Avanlee Care to help families remotely coordinate grocery orders. While the app currently focuses on care coordination, medication adherence, and health and mood monitoring, Walmart is stepping in to integrate grocery fulfilment – recognising this as a key element in providing holistic care.

Through this partnership, Walmart is elevating its existing delivery services to suit the needs of seniors and their families. ‘Integrating online grocery ordering and delivery from Walmart into Avanlee Care further helps our care-givers access everything they need to support an ageing relative in one place,’ says Avanlee Christine, CEO and founder of Avanlee Care. ‘The delivery status tracking gives care-givers confidence that their relative has the food they need when they need it.’

In this way, the partnership aligns with the values of Neo-collectivism, a shift that explores the societal shift towards empathy, community and inter-generational care.

Avanlee app in collaboration with Walmart, US

Strategic opportunity

The retail sector should take inspiration from this partnership and similarly explore ways to build seamless care services into existing operations

Stat: Luxury consumers prioritise conscious shopping

Ganni spring/summer 2022, Denmark Ganni spring/summer 2022, Denmark

Consumer demand for conscious luxury products is growing, with some countries placing higher priority on sustainability than others. On luxury marketplace Farfetch, for example, France saw the highest global growth in conscious shopping in 2021, with a 149% year-on-year increase in gross merchandise volume (GMV).

According to Farfetch’s annual Conscious Luxury Trends report, consumers are continuing to shop more conscientiously, opting to buy pre-owned items or engaging with circular services. South Korea is also emerging as a significant sustainability market, with the biggest increase in pre-owned spending per item, up 116% year on year. ‘It’s clear from the data that consumer appetite for more conscious and circular ways of engaging with fashion continues to grow, and that brands are responding to the opportunities that this trend presents,’ explains Thomas Berry, senior director of sustainable business at Farfetch.

In response to the growing appetite for conscious products, companies are bolstering their sustainability offerings. The luxury market in France is particularly well placed to integrate more ethical products to fulfil the rising demand for such products.

Strategic opportunity

Shoppers are searching for conscious products online. In addition to creating separate sections for sustainable items, consider creating more sustainable websites by prioritising simplicity and lower resolution images

Previous News Articles
 Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

News

Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

Day three of Cannes Lions 2025 featured panels on everything from Chinese social media to late-night tv and YouTube’s 20th anniversary.
Pop Culture & Media : Beauty : Cannes Lions 2025
Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

News

Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

Heineken 0.0 has been named an official partner of F1 The Movie, a collaboration with Apple Original Films and Warner Bros.
Heineken : Food And Drink : F1
Stat: Gen Z turn to social media before search engines

News

Stat: Gen Z turn to social media before search engines

Social media platforms are fast becoming the primary gateway to online discovery for younger consumers, according to Sprout Social’s latest Q2 2025...
Stat : Statistic : Social Media
Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

News

Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

On day two of the festival, Serena Williams was announced as Reckitt’s first entrepreneur-in-residence.
Global Events : Technology : Pop Culture & Media
eBay and Small Business Britain back UK’s side-hustle economy

News

eBay and Small Business Britain back UK’s side-hustle economy

As side hustling cements itself as the UK’s dominant route into entrepreneurship, Small Business Britain and eBay have launched a free six-week onl...
EBay : Small Business Britain : Side Hustle Economy
Stat: Global worries increase as crime rises, but Canadian optimism at three-year high

News

Stat: Global worries increase as crime rises, but Canadian optimism at three-year high

The latest Ipsos What Worries the World survey, spanning 30 countries, reveals a shifting global mood, but Canadians are showing signs of renewed o...
Canada : Selling Happiness : Stat
Cannes Lions 2025: Unshittifying the customer experience and the future of Duolingo

News

Cannes Lions 2025: Unshittifying the customer experience and the future of Duolingo

The 72nd edition of Cannes Lions marks a return to the French Riviera with a programme featuring major names in marketing and branding. LS:N Global...
Pop Culture & Media : Global Events : Cannes Lion 2025
Gen Z reverse the gender pay gap

News

Gen Z reverse the gender pay gap

A subtle but significant shift is emerging among young men and women in the UK.
Gen Z : Gender : Gender Pay Gap
Stat: US gamers turn to esports to boost athletic performance

News

Stat: US gamers turn to esports to boost athletic performance

New findings from the Entertainment Software Association (ESA) reveal that 205.1m Americans aged 5–90 are regular gamers, with 60% of US adults eng...
Gaming : Stat : Statistic
Brazil pilots world-first data wallet to let citizens profit from digital footprint

News

Brazil pilots world-first data wallet to let citizens profit from digital footprint

Brazil is launching a groundbreaking pilot that could transform personal data into a national asset. The dWallet initiative means that citizens can...
Technology : Data : FinTech
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN