Signals

Paris – The sustainable shoe brand is moving into performance wear with its first running shoe.

Veja’s new shoe, the Condor, furthers the brand’s ethical credentials by more than halving the amount of plastic typically used in running shoes. Instead, it has created the shoe using 53% biological-based materials, such as banana oil, sugar cane and rice husk. While the Condor still uses ethylene vinyl acetate, Veja’s goal is to create the first post-petroleum running shoe.

Inspired by the bone structure of the condor bird, the shoe is the result of four years of research and development, mixing various new technologies in order to balance organic materials and optimal performance qualities, including flexibility and lightness. Like Veja’s wider range of footwear, the shoes are made in Brazil in a factory that respects workers rights.

As both brands and consumers recognise the value of ethical and transparent supply chains, Veja's new launch is evidence of the continued growth of the Sustainable Shoe Market.

As books are updated for the digital age, Instagram continues to evolve into a reading platform. In August 2018, the New York Public Library launched its Insta Novel series, which adapts full-text books for smartphone reading. Since publishing a version of Alice in Wonderland using Instagram’s Story feature, the project has expanded to include a number of other books, from The Metamorphosis by Franz Kafka to A Christmas Carol by Charles Dickens.

According to the NYPL, more than 300,000 people have read books the library has published on Instagram and the institution’s Instagram account has gained 130,000 followers. By turning to the social media platform and developing new literary formats to attract young readers, the library is catering to the growth of Young Bibliophiles.