Singapore – Consumer electronics giant Samsung has partnered with advertising agency BBH Singapore for a campaign allowing customers to shop for its products directly on social media. The social-first shopping format combines Instagram browsing with frictionless in-platform payments.
A series of miniature model homes mimic the feel of a shop window, showcasing the brand’s products in tiny sets inspired by interior styling trends from Dark Academia to Neon Maximalist. Running across Thailand, Indonesia and Singapore, the campaign aims to create an immersive, cosy feel, tapping into the immediacy of social media to show how Samsung products can slot into home designs.
‘This creative seeks to turn scrollers into shoppers, drawing people into the charming worlds of these model homes, filled with craft and interior design flair,’ says Olivier Bockenmeyer, head of corporate marketing for Southeast Asia and Oceania at Samsung Electronics.
Social media continues to reshape shopping, providing a platform that gives brands and retailers new ways to serve up interactive and shoppable content to users online.
Consider how to create intimate-feeling shop windows online. Use in-app payment platforms to create a seamless journey from discovery to purchase.