Canada – Ikea has launched a collection of recipes that turns leftover food into gourmet dishes, intending to reduce food waste in Canada.
The ScrapBook Cookbook features a series of unique recipes created in collaboration with trained chefs across North America. Creative solutions include recipes that turn coffee grounds into 'French press toast' and old fruit into a 'wilted smoothie'. The cookbook is available to download online for free as a digital e-book and via smartphone app for easy access. The retailer will be posting Instagram livestreams showcasing the chefs cooking with leftover food in a series dubbed #ScrapcookingSundays.
‘In Canada, research tells us that almost two thirds of food scraps that end up as kitchen waste could have been eaten,’ says Johanna Andren, head of marketing at Ikea Canada. ‘Seeing how much waste is created in one of the most important rooms in the home, we set out to inspire Canadians by giving food scraps another look and offering new, creative ways to reduce food waste at home,’ she continues.
Uncover more creative solutions that tackle food waste in our Food Waste Innovation market.
