India – New research from Mintel reveals the men’s skincare opportunity in India, highlighting how more men in the country (30%) are currently looking to add facial skincare products to their routine than women (26%).

Mintel has been monitoring men’s beauty and personal care product segments across Asia-Pacific for the past five years (August 2017 to July 2022). It found that India had the most new men’s beauty product launches in the region during this period (20%), followed by China (15%) and Japan (10%). ‘There is a growing appetite for skincare among Indian men, with 84% agreeing that they care about their appearance just as much as women do,’ explains Tanya Rajani, senior beauty and personal care analyst at Mintel.

The study notes that people residing in India are exposed to high levels of pollution, dust and heat, which is one of the reasons behind a heightened interest in, and demand for, cosmetics to solve problematic skin concerns resulting from these external factors. In terms of product preferences, Indian men seek formulas that are free from harmful chemicals (60%) and made with advanced science and technology (52%) – an opportunity for Accredited Beauty to further serve the growing men’s beauty market.