Stat: Masturbation part of self-care routine for over half of women

US – Audio erotica app Quinn and Cosmopolitan USA have revealed how masturbation has become a critical part of women’s self-care routine in their collaborative State of Self-Love report released in May 2023. In what is claimed to be the largest study of women’s masturbation habits to date, the report analysed data from 18m Quinn user sessions and a survey of thousands of representatives from 39 countries aged between 18 and 56. Among the participants, 63% noted that masturbation is a part of their self-care routine.

Several respondents emphasised the normalcy of women regularly engaging in masturbation, removing the stigma surrounding women’s self-pleasure. A 22-year-old Gen Z participant said: ‘I think in order to be able to love or connect physically with another person, you need to be able to first do that with yourself.'

We previously interviewed Stephen Mai, the founder of wellness magazine and marketplace Woo, about how younger consumers have a new approach to wellness as a practice that includes mental and sexual wellbeing, recreational drugs and content-consumption.