UK – The Future Laboratory has released a 2024 refresh of its global drivers, a core part of its methodology. The global drivers represent a set of influential and pervasive forces that will reshape society over the next decade. They are accelerating technologies, climate crisis and resource scarcity, evolving demographics, fragmenting societies, micro-globalisation and urbanising world.
‘On a 10+ year horizon, the global drivers represent the sociocultural, technological, environmental, economic and political eventualities shaping the world we live in,’ said Rachele Simms, director of strategy and planning at The Future Laboratory. 'These fact-based drivers provide the objective and critical foresight needed for companies seeking long-term success.’
An executive summary introducing the six key global drivers is now available to download. Brands and businesses questioning their purpose and direction as we move towards 2030 can also book an in-house or virtual presentation with our team to deliver the drivers in depth and explore how they will reshape your sector or business in 10+ years.