UK – The platform comprises editorial content and a wellbeing-focused marketplace, all curated to reflect the interests and values of Generation Z. With backing by ITV, Woo will balance the topic of wellness with other cultural conversations, including music, film and drugs. Its marketplace will sell items such as CBD gummies, sexual wellness products and skincare cosmetics.
The new platform represents a new era for Gen Z media, recognising how underserved young audiences are when it comes to topics around mental health, wellbeing and happiness. By combining products with culturally relevant content, Woo is positing wellness as both accessible and aspirational. As Stephen Mai, CEO and founder, explains: ‘We want our Gen Z audience to engage with wellness in the same way they do music, art or fashion.’
While this generation may be rapidly ageing out of a period of adolescence, their desire to control their emotions has not gone away. Woo spotlights the ongoing opportunities to provide solutions for the Anxiety Rebellion.
From politics to the environment, all organisations and businesses can take inspiration from Woo and ensure wellness is an inherent part of every youth narrative