MENA – Marketing company Mullenlowe is teaming up with digital gaming service Mobily eSports to create a headset safeguarding young gamers from online predators.
The ProtectSet headset uses voice-modifying technology to alter the sound of children’s voices and make them sound older, with the aim of masking their age and lessening the threat of harmful online communications. This innovation comes at a time when an increasing number of children are playing online games and facing potential risk of abuse.
'We decided to reimagine headsets and transform them into powerful tools... because the only way we’ll end this issue is by talking to kids and their parents, making this a topic of discussion in every home,' says Matt Butterworth, managing director, Mullenlowe MENA. This product also responds to Mobily eSports research, which finds that some 74% of parents admit to being worried about their children’s online safety.
In this way, the ProtectSet is stepping up to support parents and provide greater peace of mind around the digital experiences of children – something we also explore in Teen Tech Welfare.