Zurich – Swiss brand Freitag is offering its micro-factory concept online, inviting shoppers to make customised bags out of recycled tarpaulins virtually.
Extending its create-your-own offer to Freitag customers around the world, the Sweat-Yourself-Shop offers private bag design sessions via video call. The initiative digitises the brand’s micro-factory concept: a workshop-style storefront that opened in 2019 and invites customers into the production process.
During the sessions, callers can customise their Freitag bag and select from a wide range of upcycled tarpaulins, which are pieced together to create a customised F718 BUH bag. With guidance from staff, customers can pick out a front and back side, a bottom for the bag and a pair of handles. The finished product will then be delivered ready-sewn in a few weeks.
As we explore in the Makers Market, we are entering a new phase of creative consumption as consumers seek alternatives to mass-produced goods.