Ganni flagship store, London
Ganni flagship store, London
Ganni flagship store, London
London – The Danish fashion label has opened its flagship store in the UK, the design of which features a number of sustainable elements.
Ganni’s London store marks the first time consumers will have the chance to physically browse and experience the brand outside of Scandinavia. It has been designed in collaboration with Copenhagen studio Stamuli Retail Architecture to resemble the home of Ganni founders Ditte and Nicolaj Reffstrup.
Inside, accessories such as shoes and handbags are displayed on podiums crafted from recycled plastic waste, while other items are presented in trays made from recycled and pressed fabrics. The décor also includes striped rugs that are made from upcycled fabric from previous Ganni collections. These design details allude to the brand’s new garment take-back scheme, which allows customers to drop off unwanted clothing and shoes to be sorted and recycled by closed-loop recycling company I:CO.
By using its London flagship store to celebrate its circular strategies, Ganni reflects how physical stores can nurture more conscious consumption.
