Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Compostable Cosmetics

British skincare brand Wildsmith and tech-bio innovator Shellworks are setting a new standard for sustainable luxury with Vivomer, a compostable, microbe-made packaging material designed to disappear into the earth without a trace.

Viewpoints

Regenerative Olive Oil

LS:N Global sits down with Sarah Vachon, co-founder of Citizens of Soil, an innovative olive oil brand championing provenance transparency, healthy soils, gender equality and sustainable packaging at a fair price.

Viewpoints

Wearable Skincare

Fashion stylist and consultant Tallulah Harlech sits down with LS:N Global to discuss Sylva, her own functional apparel brand designed with skincare in mind.

Viewpoints

China’s New Fitness Boom is More Than a Trend

Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift for a nation that sees movement as a way of life.

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N Global how brands can keep up.

Viewpoints

Alec Lee: Food’s synthetic future

The Ava Winery co-founder on why we should be constructing our food at the molecular level.

Synthetic Biology : Food Waste : Whole System Thinking

Viewpoints

Fabled and GPStudio: Phygital Retail

How to create a seamless phygital shopping experience in-store and online.

Creative Phygital : Fabled : Marie Claire

Viewpoints

An unshared future

Fears are growing that the sharing economy model is not as benign as it first appeared.

The Sharing Economy : Airbnb : Uber

Viewpoints

Jo Vidler: Farmopolis

The CEO on the new venture that is bringing together food, farming and culture.

Rurban Revolution : Farmopolis : Urban Farming

Viewpoints

Robert Newry: Arctic Shores

Why traditional psychometric tests are no longer fit for purpose.

Recruitment : The Learning Economy : Gen Viz

Viewpoints

Brexit: Creative capital

Why the creative industries will be crucial to securing Britain’s post-Brexit future.

Brexit : The Creative Industries Foundation : Recruitment

Viewpoints

PER/se: Nebula Coat

What it means to launch a fashion brand in the era of peak stuff.

PER/se : Fashion Cycles : Slow Fashion

Viewpoints

Brexit: Comparative advantage

British luxury brands might benefit from no longer being beholden to the industry’s European origin story.

Brexit : Luxury : British Heritage

Viewpoints

Brexit: 360 Vision

The best response to the EU referendum for UK brands is to be even more internationalist.

Anti-authenticity : Internationalism : Branding

Viewpoints

Manhattan Associates: Martin Lockwood

Why properly equipping your in-store associates is the key to the phygital future.

Manhattan Associates : Bricks And Mortar : Retail Experience

Viewpoints

Brexit: Belief in agility

Although the UK technology sector was vocally pro-remain, it is also best placed to weather the Brexit fallout.

Brexit : Tech City : Agile

Viewpoints

Hew Leith: IntelligentX

Why AI is key to creating truly responsive products.

Beer : Artificial Intelligence : Chat Bots

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.

Brexit : Brandstanding : New Bricolage Living

Viewpoints

Brexit: Bricolage versus Backlash

The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.

Brexit : Consumer Mindset : Globalisation

Viewpoints

Penny Grivea: Rituals

Why a slow shopping experience can lead to retail success.

Rituals : Homeware : Cosmetics

Viewpoints

Brexit: Terminal Velocity

The UK's EU membership referendum was yet another example of how our need for speed is harming our future.

Brexit : Politics : Backlash Brands

Viewpoints

Pokémarketing

Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.

Pokemon Go : Advertising : Gaming

Viewpoints

Urban Outfitters: Rework

How inverting the design process can revolutionise high street fashion.

Urban Outfitters : Fast Fashion : Upcycled Clothes

Viewpoints

Sandra Lopez: Fashion intelligence

The vice-president of Intel’s New Technology Group on the potential of Intel Curie.

Intel : Wearables : Fashion

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.

Steven Lammertink : Influencer Marketing : Cirqle

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