Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Rehumanising 3D Design

Fashion designer Karina Bond talks to LS:N Global about redefining couture with a printing pen and bringing the human touch to 3D design.

Viewpoints

Wearable Skincare

Fashion stylist and consultant Tallulah Harlech sits down with LS:N Global to discuss Sylva, her own functional apparel brand designed with skincare in mind.

Viewpoints

China’s New Fitness Boom is More Than a Trend

Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift for a nation that sees movement as a way of life.

Viewpoints

Inventing the Aged Spirits of Tomorrow

LS:N Global sits down with Ben Branson, founder of Sylva, the innovative distillery using sonic maturation to create no- and low-alcohol alternatives to traditional dark spirits. 

Viewpoints

Translating Legacy: The Lana

LS:N Global speaks to creative agency Construct about The Lana, a new epicentre that blends heritage with modern innovation for a fresh Middle Eastern experience.

Viewpoints

Enforced isolation

The design of technology company offices is compounding the industry’s lack of diversity.

Viewpoints

+rehabstudio: Chatbots

Why chatbots are the future of brand communications.

AI : Chatbots : Software

Viewpoints

Matthew Cockerill: Modular marketplace

Seymourpowell’s creative director explains why modular technology needs to move beyond the smartphone.

Seymourpowell : Project Ara : Modular

Viewpoints

Helen McGee: 3INA

How the start-up brought its philosophy of real, accessible beauty to life.

3INA : Beauty : Creativity

Viewpoints

Alexander Köth: Minodes

Why it’s time to bring digital analytics to bricks-and-mortar retail.

Alexander Köth : Retail Futures : Minodes

Viewpoints

Cracking creativity

AI's ability to produce truly original creative content still holds up as the ultimate Turing Test.

Artificial Intelligence : Cannes Lions 2016 : Creativity

Viewpoints

Amin El-Maghraby: Magrabi

How the business is evolving its retail experience to reposition itself as a lifestyle brand.

Eyewear : Smart Store : Retail Experience

Viewpoints

Savannah Sachs: Birchbox

How combining analytics, personalisation and educational content can bring new customers to a saturated market.

Savannah Sachs : 2016 Beauty Futures Forum : Birchbox

Viewpoints

Allen Han: Domestic experts

Teforia’s CEO and co-founder explains how technology is making connoisseurship more accessible.

Tea : The Internet Of Things : Delivery Service

Viewpoints

Luke Whitehead: UAL

How universities and employers need to restructure to make the most of the Generation D mindset.

Education : Careers : UAL

Viewpoints

Brexit: Brand Britain

How short-term thinking has derailed the debate around the European Union referendum.

Brexit : EU Referendum : Short-term Thinking

Viewpoints

Friends with bots

When Microsoft first launched its AI chatbot Tay it had no idea that it was heading for a PR nightmare.

Chatbots : Artifical Intelligence : Personality

Viewpoints

Ariana Mouyiaris: MAKE

Why beauty brands need to move beyond stereotypes if they are to remain relevant.

MAKE : Digital Agressors : Skincare

Viewpoints

Sharmadean Reid: WAH Nails

How WAH London is helping redefine the ultimate beauty salon of the future.

Explorium Retail : Gen Viz : Nails

Viewpoints

Mark Palmer: Vegetarian adventurers

Pret A Manger's group marketing director explains why more brands need to take co-creation seriously.

Pret A Manger : Vegetarian : Co-creation

Viewpoints

Stephen Laughlin: IBM

Why retailers need to constantly experiment and embrace failure if they are to keep up with disruptors.

IBM : Revelation Brands : Stephen Laughlin

Viewpoints

DVTK: OKgrl

Why in the future you won’t be able to tell the difference between e-commerce sites and fashion editorials.

DVTK : Gen Viz : Visual Interactivity

Viewpoints

Dystopian London

Why are a raft of new design and architecture projects so dark and undesirable?

Dystopian Futures : London : Design

Viewpoints

Emily Forbes: Seenit

How brands can use the power of the crowd to find authentic, front-line content.

Seenit : Emily Forbes : Citizen Journalism

Viewpoints

Zachary Kaplan: Rhizome

It’s time for curators to adopt a Museum 2.0 mindset.

Rhizome : Culture : Museum 2.0

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